Ctoutvert announces the acquisition of Inaxel » PACA’s economic and political letter
Ctoutvert, a Toulouse publisher specializing in e-tourism, is continuing its development and carrying out a major external growth operation with the publisher Inaxel to strengthen its market share, expand the functional fields of its solutions and offer its customers always more quality of service.
This operation was financed by the BPI, Crédit Agricole Toulouse 31 and Banque Populaire Occitane as well as fundraising from Banque Populaire Occitanie Multicroissance and Banque Populaire Sud Croissance.
Digital is now essential to enable campsites and outdoor accommodation professionals to develop their direct or intermediate conquest, as well as their loyalty. In this context, through its solutions, Ctoutvert is positioned as a historical partner of its establishments in France and Europe. Backed by sustained development, Ctoutvert now wishes to take a new step by acquiring Inaxel.
Ctoutvert will therefore expand and control its offer and add, with Inaxel at its side, a “PMS Management” layer. Open to the most important PMS planning management software, the Ctoutvert offer is a real growth driver for independent campsites or campsites affiliated with groups, which could notably improve their productivity and the performance of their technical marketing ecosystem. The AI program will continue. The pooling of forces will make it possible to accelerate the dynamic of innovation. The integration will be done gradually over the next two years.
Building on the takeover of Inaxel, the new entity will achieve 2022 turnover of more than 11 million euros and will bring together 120 talents spread over the sites of Toulouse, Montpellier, Mauguio and La Rochelle. At the organizational level, Inaxel will keep its brand, its teams, its autonomy and will be managed commercially by Jean-Christophe CHANUT, one of its founders. However, close work between the Ctoutvert and Inaxel teams will be carried out to enable the group to innovate continuously, particularly on the subject of connectivity. Commercial synergies will also be implemented, as well as a recruitment campaign to strengthen the teams of the two companies, particularly in the Research and Development departments.
Manuel MIRABEL, founder of Ctoutvert “I am proud to announce this external growth operation which has been quite easy with a partner structure for many years. This will allow us to pursue our policy of innovation, by controlling the quality and the schedules of data exchange in order to accelerate the pace of deliveries, IA understands. The quality of Inaxel’s teams and technologies will enable us to carry out our strategy of extending the offer common to both entities. This merger is therefore a real opportunity for our teams, our partners and our customers. »
Jean-Christophe CHANUT, Founder and Commercial Director of Inaxel: “I am very confident about the growth driver that the integration of Inaxel into the Ctoutvert group will bring us. We know that the technical dynamism will accelerate, that the comfort of our customers in the use of our common products will strongly improve further. The choice of Ctoutvert is also the choice of the human being, a reassuring choice for our customers and, more broadly, for the HPA sector”.
Julien SOTOM, Director of Investments at Banque Populaire Occitane Multicroissance and Sud Croissance: “We were immediately seduced by the proposed merger between Ctoutvert and Inaxel, as it makes sense from a strategic point of view. Thanks to the strong synergies existing between the two entities, this merger will make it possible to extend and “improve their service offers for campsites, whether they are organized in chains or independent. We have full confidence in the Ctoutvert team, led by Manuel Mirabel, to make this integration a success. »
About Ctoutvert:
Ctoutvert is a company born in 2000 which employs 85 people between the main office, based in Toulouse, and a branch located in Montpellier. She specializes in the development of online reservation systems, CRM tools, BI RM analysis and web portals. Ctoutvert is a major player in e-tourism, it deploys its services mainly for outdoor tourist establishments located throughout Europe. With 4,800 users of its Secureholiday.net system and more than 840,000 reservations recorded per year, Ctoutvert is a leader in its field and has been constantly growing – both in activity and in size – since its inception. For more information : www.ctoutvert.com.
About Inaxel:
Inaxel is a company that employs 35 people, spread over the two agencies of Mauguio and La Rochelle, which develops and markets management software translated to individual outdoor establishments, as well as groups and chains of campsites and holiday villages. Inaxel has more than 1,400 customers located in France, Spain and Belgium. Founded in 2009, the company also develops and deploys a whole range of services, connectors and APIs around the logistics and accounting management of outdoor tourist establishments. For more information : www.inaxel.com
About Multigrowth:
Multicroissance is a regional capital investment company, a subsidiary of Banque Populaire Occitane. The funds managed are approximately 90 million euros and are dedicated to supporting companies in a situation of development and transmission. Since its creation in 1987, Multicroissance has supported more than 200 companies of all sizes and in all sectors of activity. To date, Multicroissance investors are developing a natural local partnership with 60 companies in the South-West of France. For more information : www.multicroissance.fr
About Sud Croissance:
Sud Croissance is the investment capital company recently created by Banque Populaire Du Sud, in association with Multicroissance, to support companies in their development or transmission projects in the territory of the former Languedoc Roussillon region.
