Seeks to attract Finnish tourists: Lithuania is attracted by fast transport and attractive prices – AINA
In recent years, the pandemic has challenged tourism, but our country’s tourism industry is looking for a variety that will not only help maintain the flow of travelers, but also attract new, undiscovered markets. Finland is among the potential ones – a recent study of this market shows that Finns are increasingly looking to Lithuania. It is interesting to see how fast a state can be enchantedą in its capital, good local cuisine and attractive prices. In order to popularize Lithuania as a holiday destination, several Finnish tourist attraction campaigns are planned for this year.
Sees to demand Lithuanian knowledge in Finland
At the end of the wonderful year, the Lithuanian Tourism Promotion Travel in Lithuania together with the KOG Institute conducted a research on the Finnish market. The latter pointed out that Finns are quite active planners of independent trips, mostly tending to choose cognitive trips. Net 65 percent. The almost absolute majority (95%) of respondents choose to travel by plane, although the connection between Finland and Lithuania is convenient even when traveling by car. About a third of respondents spend between € 500 and € 750 on their trips, about 20%. travelers do not spare even larger sums.
Explaining which countries fall into Finland’s priority holiday destinations, it is found that Finns travel most often to neighboring Estonia, Sweden, as well as to Spain, Germany and Greece. It also turned out that only one in ten Finns appreciates their knowledge of Lithuania.
Although the potential of the Finnish market in Lithuania has not yet been fully exploited, the opinions of many respondents about Lithuania are positive and show that this market is potential for Lithuania. Almost half (42%) of the Finns surveyed believe that our country is not far from Finland and is easily and quickly accessible by both land and air. The same part of tourists think that Lithuanian prices are friendly and seem affordable, some call them more attractive than in Estonia.
The market analysis also revealed that Finns would be most impressed by short-term trips to Lithuania: 49 percent. arrives here for a short weekend getaway, 61 percent. – spent up to three nights. Among the most interesting activities, Finnish tourists are distinguished by the knowledge of local cuisine and drinks, visiting the historical places of Vilnius and shopping opportunities.
Commenting on the potential of the Finnish market, Olga Gončarova, the head of the Travel Markets Department of the Travel in Lithuania Acting Director, states that the goals of the Lithuanian Tourism Promotion Agency and partners are to pay more attention and diligence not only to attract tourists, but also to increase Lithuania’s knowledge.
“Analyzing the answers of Finnish tourists, we noticed that Lithuania, in their eyes, still seems a” fresh “direction, in part it reminds Estonia and Latvia. This indicates that more efforts are being made to strengthen the name of our country, highlighting our identity, distinctiveness and opportunities. It is also worth offering a suitable travel experience for this segment of tourists, taking into account the results of the research – their needs are not met, therefore, with the joint efforts of the representatives of the tourism sector, we can really meet them, ”says O. Gončarova.
It attracts to Lithuania with cultural events and attractive connections
Although Lithuanian tourism is constantly cooperating with the Finnish market, currently, according to the head of “Travel in Lithuania”, the process is intensifying. Today, on April 28, in the capital of the country, Helsinki, Lithuanian representatives are participating in a business mission – the Finnish and Lithuanian Markets Spring Meeting, organized by the “Travel in Lithuania” contact fair. Representatives of Lithuanian and Finnish tourism were invited to develop relations, present their overview to each other and discuss the potential of tourism between the countries.
In addition, with the start of the summer season, another campaign in Finland will attract the attention of passers-by, inviting them to choose Lithuania as their new travel destination. The initiators of the idea are the Ministry of Foreign Affairs, the City of Kaunas and “Travel in Lithuania”, urging Finns to come to Kaunas, which has been declared the European Capital of Culture this year.
“This is only part of the action to attract Finnish tourists. We have started to work purposefully with this market and hope to become attractive to its tourists not only as a point of short but also longer trips. After all, Finns can reach our capital Vilnius in just eight hours by land, and it only takes a little over an hour by plane. We hope that these intensive flights between the Lithuanian and Finnish routes will also be a lecture, marking Lithuania for various types of travel, ”says O. Gončarova, adding that the survey data show that the number of Finns considering coming to Lithuania reaches 370,000.