Pieter Vissers becomes the new Hospitality Director HEINEKEN Netherlands
Logical step
Vissers has been established since no stranger, because he has been working for the HEINEKEN group since 2010, nine years of which in the hospitality sector. From the end of 2019 Vissers was Sales Director Horeca. The fact that he now succeeds Marc Josephus Jitta as Horeca Director is therefore a very logical step. In his new role, Pieter Visser is part of the management team of HEINEKEN Netherlands and will go to General Manager Hans Böhm.
No-nonsense and involved
“Like his guardian Marc, Pieter is a practical man who, through his experience, knows what is going on with catering entrepreneurs. He is known for his drive and non-nonsense approach. With his extensive care for the people in his team, he creates connections between the different departments within HEINEKEN Netherlands in a constructive way. In his new job as Horeca Director, Pieter continues to focus on quality, craftsmanship, clarity and convenience for the job as a customer. Where personal contact is paramount. Of course, Pieter is also about strengthening our brands and further digitization; with the aim of reducing red tape for the entrepreneur. Together with our strategic partner Sligro, we will further shape the greening of the chain in the out-of-home channel,” says Hans Böhm.
‘He is known for his drive and non-nonsense approach’