A Toulouse family business, looping babylaunches a new version of the Scootizz, a toy for children in the colors of Stade Toulousain
A Stade Toulousain logo, red and black, all the ingredients are there to evoke the rugby team on the Scootiz. This sporty-looking version released just two weeks ago gives a new look to an already existing product. “As from Toulouse, I thought of a partnership with a strong team that has fans of all ages,” explains Hugo Bosse, Marketing Director of Looping Baby. This evolving toy can be transformed into a balance bike, a tricycle or even a scooter.
A family story
The family business was originally created almost twenty years ago with the ambition to offer top quality childcare articles. Taken over a few years ago by two of the founder’s children, Audrey and Alexandre, the brand specializes in products that last over time.
An evolving and noticed product
With five variants, the Scootizz follows the child for several years. An outdoor test confirmed the notoriety of the rugby team: “I was walking around Toulouse with the balance bike and the toy immediately attracted the attention of two young people who recognized the Stadium”, says the young man 34 years old, in charge of marketing.
The evocation of a popular symbol immediately creates an emotional connection with the product. As an official partner, the progressive scooter will be on sale in the Stadium’s shops but also online, on the Looping Baby website. This adventure with the rugby team gives ideas to the company which is also considering another partnership for football with the TFC. “After Saturday’s defeat, we’ll have to win next time! jokes Hugo.