In the coming days, it is worth heading towards 27 Akácfa Street, where the latest and coolest mural in Budapest, Polaroid, was made.
The sunglasses brand has considered it an important mission for years to make the world even more varied while also paying attention to sustainability. Therefore, the VII. district ‘s latest mural, which is Beautify Budapest it was named and inspired by the people who live here and the hustle and bustle of the capital.
The huge street art was made in one of the best lively parts of the city center, Wheeled Kata graphic and illustrator based on his drawings.
The colored molds are made with a unique process of Airlite® paints, which are special in that they absorb carbon dioxide and neutralize pollutants and harmful chemicals such as formaldehyde. cleans the air. The 100-square-foot surface of the mural has a cleaning effect that can be up to a 100-square-foot forest.
They also wanted to call on the faces of Budapest to complete the concept, so throughout the spring, Polaroid encouraged its followers to wear self-wearing sunglasses and a lion in any form.
The most creative ones were created by Kata Kerekes in graphic form, and with them they could be painted on the mural. In the colors of the painting, in addition to the emblematic shades of the brand, the purple shade, Very Peri, chosen by Pantone as the color of the year, also returns. The purpose of the color cavalcade and quirky drawings creating a surreal world it was a good feeling to watch.
As part of the project, they also wanted to please customers. As part of the Beautify Budapest x Polaroid campaign, they therefore figured out that if you take a photo of the firewall and present it in one of their partner stores, 20% discount you can get it for the price of all Polaroid sunglasses. For more details see website!