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Autogrill opens ‘3-in-1’ Brussels-Central counter with YB
YB spreads wings to Belgium and opens first franchised station location with Autogrill
Formula news – YB is spreading its wings to Belgium and is joining Autogrill as a franchise in a 3-in-1 store concept at Brussels-Central Station. The Autogrill counter of the simple operator in food & beverage services for travelers will be located on the mezzanine floor of the station leading to the tracks.
The counter sells products from YB (formerly Yoghurt Barn), Pastarìa and Spizzico. YB is taking steps for the first time with our southern neighbors, just like Spizzico. Although this Italian brand of pizzas and other savory snacks, as in the past, belongs to two car grill brands, inspired by the company’s Italian roots. Pastarìa is not new in Belgium. This food format is displayed at a few locations at Belgian airports and along highways.
En route
The new Autogrill counter at Brussels Central Station is 135 square meters in size. The space has about 15 seats, but the services are mainly focused on serving a meal of snack, with some dishes being prepared within a minute. The YB concept offers vegetable (frozen) yogurt, smoothies, cakes and other snacks.
Good basic
“We have spent years building a good foundation for YB. By starting positive and climate in the supermarket and already an existing base of thirteen we are to hit the next chapter. We strongly believe in linking product and experience. That is why the collaboration with Autogrill is a very nice step,” said Wouter Staal, founder and CEO of YB by Yoghurt Barn. YB different amounts of CO2 emissions too intense and consuming. Not only is YB coming to Belgium for the first time under the wings of Autogrill, the store in Brussels-Central will also be the first store that will work completely plant-based and vegan.
Source: YB/@FoodClicks
Author: Steffen van Beek
Reception Free the digital edition
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