“The royal family is crazy about our cars”: Antwerp Land Rover dealer receives a license from the royal supplier | Antwerp
AntwerpDid you know that the Belgian royal family has a heart for Land Rover? King Baudouin a mustard gel copy forty years ago. King Filip currently with a plug in hybrid around. And Philip’s wife, Queen Mathilde, will also be a proud Land Rover owner tomorrow. All thanks to dealer from Antwerp: Jaguar Land Rover Belux. The car trade was officially certified as supplier to the court this morning.
Filip Verstreken, Regional Performance Manager Jaguar Land Rover Belux, received the certificate of purveyor to the court from the royal couple in the Royal Palace on Tuesday morning. In fact, the car dealership, which has its head office on the Antwerp Generaal Lemanstraat, was delivered in 2020 as a main supplier, together with fabric company LF Trading from Izegem and clothing store Meer Couture from Uccle. But due to the corona crisis, the ceremony was postponed for two years.
Being a purveyor to the court: it is a wonderful recognition. It does something to me, it really does”, responds car dealer Verstreken. “We have been working beautifully with the royal family for years. We have an extremely friendly contact. That we are now recognized that they really appreciate our relationship and our service. It is quite an honor.”
The Belgian royal family has been crazy about Land Rover for years, says Verstreken. “Forty years ago, King Baudouin purchased a Land Rover, a mustard yellow one. Prince Lorenz, the husband of Princess Trid, is still driving around today. And King Philippe is also a fan. He attaches great importance to the climate and drives a plug-in hybrid Land Rover. And a small scoop: tomorrow a Land Rover will be delivered to Queen Mathilde. A slightly more compact model than the frost, but also eco-friendly.”
Not only the Belgian royal family loves Land Rover. The British are also crazy about it. Land Rover (and Jaguar) has also been a certified purveyor to the British court since 1951. Verstreken: “After Prince Philip, Queen Elisabeth’s husband, died last year at the age of 99, the coffin was transported in a converted Land Rover – one that the Duke himself had designed. Normally this is done on the base of a cannon. But he wanted a Land Rover: it was an explicit wish.
At least five years
A company can become a purveyor to the court by continuously providing quality products and services to the court. The company must make the application itself. If the appointment is made, it can call itself a supplier to the royal household for five years.
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