The Norman club is associated with Kappa®, brand of the Italian group BasicNet, announce a partnership for the next 3 seasons. Kappa products becomes an equipment supplier and official partner of the club and will dress all the teams throughout the duration of the contract with its top-of-the-range training and lifestyle, from the first team to the juniors, as well as the women’s teams.
For more than 40 years, Kappa® has collaborated with the biggest clubs in European football, such as Juventus Turin, AC Milan, FC Barcelona and AS Roma. Over the years, Kappa® has developed into new disciplines such as athletics in 1981 (USA National Team), rugby in 2002 (FIR) or even skiing and more generally winter sports in 2011 (FISI). Thanks to these strong partnerships and products that combine style and performance, Kappa® has been able to increase its notoriety on and off the pitch. Very recently, the brand opened a new page in the world of motorsport by becoming a partner of the Franco-English BWT Alpine F1 Team, some of the brand’s cars are produced in Normandy.
Today, as a proven Kappa®, equipment supplier for AS Monaco, Fiorentina and Deportivo La Corogne, the Stade Malherbe de Caen marks a turning point in the development of its brand on a larger scale.
Rémi Garnier, Marketing & Sales Director – Kappa:
“It is a real pleasure to partner with Stade Malherbe Caen for the first time in our history. We both have a strong heritage and are proud to be iconic brands sharing the same spirit of conquest. It is part of our strategy to partner with iconic football clubs, steeped in history and looking to the future. This partnership strengthens our position as a major player in football in France and we can’t wait for players, Caen supporters and the entire Stade Malherbe community to discover the tailor-made collection that we have prepared. »
Olivier Pickeu, President – Stade Malherbe de Caen:
“We are delighted to welcome Kappa as an official partner and supplier for our various teams, both men’s and women’s. We share the same desire to seek performance and style while drawing inspiration from our history. Kappa has been able to prove himself on the European football scene in recent years. It’s the beginning of a new era for SM Caen which I hope will be as long as possible. The club is eager to introduce Kappa’s first jerseys for Stade Malherbe Caen which I am sure will please our supporters. »