According to the company, it is the “largest industry get-together for brand decision-makers in Switzerland” and brings “concentrated brand knowledge” and a 23-hour program to the stage of the Dolder Grand in Zurich. The 500 brand decision-makers have numerous opportunities to get first-hand innovations and tips from industry experts, as stated in a press release. More than 65 experts from national and international brands are on the stage. Again this year, representatives of top brands – such as Procter & Gamble, TikTok, Meta, Google, Westwing, Hugo Boss, Credit Suisse, Logitech, Swisscom and many more – will speak about strategies, brand management and new technologies.
Participants can look forward to international giants from the world of brands. With Donald Schneider, the branding expert and inventor of the collaboration between Karl Lagerfeld and H&M, the “king of the campaigns” is on the stage, it is said. Max Schickler from TikTok Switzerland will answer whether Swiss brands are missing their chances. Daniel Grieder, the CEO of Hugo Boss, will speak about a brand’s comeback. Kristina Bulle, CMO Procter & Gamble, will focus on the reputation, credibility and purpose of a brand in her presentation. Logitech CMO Najoh Tita-Reid talks about how a brand keeps up with speed and innovation. And how the world of digital marketing is currently transforming, Yves Mäder from Google WILL give an insight.
Two main stages, 65 speakers
The industry get-together has a long tradition, as it reflects current trends in the Swiss brand landscape. The latest trends will be discussed on two main stages. The organizers have a “digital stage” ready for this purpose, on which topics related to marketing automation, marketing and advertising technology are put in the limelight with special forums and top speakers. Brand management, positioning, digital storytelling, collaboration and new content concepts will be discussed on the “strategy stage”.
The Swiss Brand Congress is the industry get-together for brand decision-makers, service providers and media representatives. It is organized by the ESB Marketing Network together with HTP St. Gallen and the University of St. Gallen. to die Registration is possible here. (pd/cbe)
The Swiss Brand Congress has been meeting in Zurich for eleven years and brings together the Who’s Who of Swiss brand decision-makers. The conference will take place on June 13th at the Dolder Grand in Zurich. (Picture: zVg)