Sweden’s BRA is experimenting with summer service on a winter road
The Swedish regional airline Braathens Regional Airlines (BRA) is adding a summer domestic route to a relatively new airport in Sweden known for winter activity.
The airline, which started operations in 2016, will fly from Ängelholm Helsingborg Airport (AGH) to Scandinavian Mountains Airport (SCR) which operates Mulang-Sälen. The SCR opened in December 2019, just before the covid-19 pandemic hit Europe. It is the airport that provides access to a large ski resort on the border between Sweden and Norway.
The facility’s marketing team does what BRA describes as a “historically large investment” to attract visitors during the summer period when skiing is not available. Cycling, hiking and a range of children’s activities are promoted.
BRA, based on current plans, is testing the AGH-SCR route as a summer service, and flies it twice a week from 6-26 July.
Overall, BRA estimates that the demand for travel will continue to increase gradually during the summer. The new route to SCR will be added to a similar summer sector from AGH to Visby (VBY), a Swedish island in the Baltic Sea popular with holidaymakers.
“We see a great demand for holiday opportunities in Sweden,” says BRA’s commercial manager Martin Erkenborn. “We have had a record winter with four [nonstop] routes to the new nice airport in Sälen, so it feels extra fun that we can get started again this summer with this route. ”