Landing of international hotels brands in Greek tourism has been attempted since this season, a development that comes to cover the lack of the domestic market in branded accommodation.

The most recent announcement was made through the mouth of its head Grivalia Hospitality, George Chrysikou, who made it known that the under development work of the company in Mykonos – an investment of about 60 million that is currently stuck in the CoF due to appeals by the municipality – will work with the brand of Mandarin Oriental. It’s about operator from Asia, member of the Jardine Matheson group, which manages 35 hotels and 7 residential complexes in 24 countries and regions.

Walk of operators from Messinia

In Greece, the operator became known when the collaboration with the TEMES of the Konstantakopoulos group. Both companies will bring the first Mandarin Oriental in GREECE in the spring of 2023. The luxurious seaside resort in the Costa Navarino will include 99 rooms, including 48 cave villas with private pool, large terraces overlooking the sea, and five photos and a bar.

The Costa Navarino chose for the debut of the brand W Hotels around the world the Marriott. ΤThe W located on the Navarino Waterfront, the new development site of Costa Navarino, and open it this year summer. Given that until the summer announcements are required for him as well operator of one of two five-star developed jointly h Lamda Development with TEMES on the coastal front of Elliniko, it seems that already collaborating brands have put forward serious candidacies.

The American group also owns the project of the first hotel of the chain in the center of Thessaloniki, through the Autograph series, which also operates the homonymous hotel in the Academy.

One more brand of Marriott which strengthens its position in the Greek market is Moxy, trademark addressed to the new generation traveler. After the marina of Patras, it is located in their second hotel Prodea – Dimand in Omonia, an investment in a property of the Army Share Fund, which was recently completed.

French and American arrivals in Athens

Athens also attracts European companies, such as Accor, which will place its signs, Ibis Budget and Ibis Styles in two three star hotels in Patission, opposite the National Archaeological Museum. The investment also marks the entry of the also French hotel chain Boissée Financesthat you will work with Accor, spending € 33.4 million.

Its first serviced apartments complex will premiere in the capital Radison in Greece, under the brand Radisson Red. Radisson RED Mitropoleos Square Athens opens in Athens in the second half of 2023, while it became an apple of contention for hoteliers, due to the peculiarity of its operation.

The American company has a portfolio of seven properties in operation or under construction in our country. This year the renovated is inaugurated Radisson Resort Plaza Skiathos, which would be the first brand hotel on the island and is asset of Briq Properties. In addition, This season, the five-star Radisson Blu Zaffron Resort in Santorini will be open, Fais’ first venture in tourist real estate.

Remember that its executives Radison They had met in March with the Minister of Tourism, Vassilis Kikiliaswith whom they discussed their development plan for the domestic market.

They insist Arabs and Hilton

The chains that have already given a vote of confidence in the Greek market and are consolidating belong to Only one of Kerzner International, based in Dubai. The second blow of the group will be in Glyfada starswhere the One & Only Aesthesis of Grivalia – at a cost of 145 million euros – opens in the first quarter of 2023. The resort with 115 luxury rooms, 14 tourist homes, 12 suites, exhibition space, the healing spring both problems will follow Only one in Kea, American investment Capital of dolphins, interests of Miltos Kambouridis. The latter expanded the resort under the brand of Aman, Amanzoe, in Porto Heli.

Also, her strong paper Hilton play domestic investors. After Achilles Konstantakopoulos, who bears her mark Conrad (inspired by the name of its founder Hilton) in view of the renovation of the hotel in Vasilissis Sofias, the Troulis group and the Karamolegos family who put in their potential two Hilton in Crete and Santorini, respectively, the Greek community followed.

Hilton’s portfolio will include its two new hotels SCD Group of the expatriate from Venezuela Theodoros Douzoglou. The historic Pentelikon, of the Curio collection, an 117-room hotel in Kifissia, will be the first hotel of the collection in mainland Greece when it opens in 2024. The Hampton by Hilton Piraeus Mikrolimano, an 83-room hotel opening in the popular port of Piraeus, will be also the first Greek property of the collection.

Finally, the expansion of its presence is the opposite Hyatt in Athens, as it is delivered the expansion of the Grand Hyatt in Syggrosowned by the Americans Hines and Henderson Park. The consortium saw the opportunity and bought the adjacent building that housed its cinema Odeon, creating a unit of a total of 550 rooms in the second Grand Hyatt in Europe, after that of Berlin.

Revenue of 27 billion from tourism in 2030

If the SETE Institute’s estimates are verified, this is only the beginning of the arrival of international operators in the country. According to a study by the Association, tourism revenues may reach 27 billion. euros in 2030, showing an increase of 52% compared to 2019 which was 18 billion. euro. This result can be completed with achievable average annual rates of change between 2023 and 2030, of 6.2% for revenue, 3.5% for visits and 4% for overnight stays.