AC Milan signs big deal with Konami (eFootball)
April 7, 2022 at 5:20 PM by Nicolas Toison
AC Milan just signed a Konami partnership. This is multiple, and takes effect at the start of next season. First of all, the Italian club will be integrated into the eFootball game, formerly PES, from the Japanese company. As a result, San Siro, the Milanese lair, just like the Milan team jerseys, can be used exclusively in the game. In parallel, Konami Digital Entertainment BV becomes the official training wear partner of training.
Konami becomes main partner of AC Milan
According to the Italian media Calcio Finance, the agreement between the two parties will bring in a sum of between 7 and 8 million euros per year, to the Italian club. It would be a long-term contract, over the next six seasons. By way of comparison, Emirates, the current match shirt sponsor of the Rossoneri, would spend around 14 million euros to appear on the front of the Milanese tunics. The airline’s logo has been visible on AC Milan kits since 2010.
The company will appear on club training shirts
“Konami is honored to once again work with AC Milan, said Naoki Morita, European President of Konami, in a press release. Becoming a main partner of one of the biggest football clubs in Europe, and displaying our brand on their training kits is an incredible opportunity. We look forward to working with the club to create an innovative partnership together. This is the first training kit partnership for the Rossoneri.