The Pinzgau food wholesaler ADEG Zell am See GmbH will be part of Eurogast in the future. In addition to the two foreign food wholesalers in Austria, Trans Gourmet and Metro, the merger will create a third large, purely Austrian company that is also expecting record sales for this year.
Eurogast, which has been an amalgamation of ten Austrian family businesses since May, aims to achieve a turnover of 500 million euros this year. 110 million euros of this will come from ADEG merchants in Zell. The aim is to expand the market share in the Austrian food wholesale trade to up to 20 percent.
The background to the change of ADEG Kaufleute from Zell to Eurogast is the withdrawal of REWE Austria, to which ADEG AGM also belongs, from the food wholesale business. Specifically, REWE plans to sell the ADEG AGM locations to Metro. This means that the two foreign food wholesalers Metro and Trans Gourmet control a good 50 percent of the market.
“Austrian counterweight in the reorganization”
Here Eurogast wants to form an Austrian counterweight in the reorganization of the Austrian food wholesale trade, says the managing director of ADEG Zell am See, Rudolf Schwarzenbacher. “We want to send a clear signal that there is also an innovative, independent and competitive Austrian alternative.”
In the course of the merger, ADEG Zell am See GmbH is renamed Alpin Gastro Markt GmbH. The five AGM-ADEG branches will in future be named after the umbrella brand Eurogast. The merger would not change anything for employees and more than 7,000 customers from the hotel and catering industry, it said on Tuesday.