Liechtenstein Group invests in Agritask – Liechtenstein
Agritask’s Agronomic Intelligence (AgI) SaaS platform, founded in 2010 by entrepreneur Israel Fraier, promotes transparency, insight and better decision-making across the entire agri-food value chain, according to the Liechtenstein Group on the food and beverage industry and the agricultural insurance industry.
interest of large companies
Over the past two years, Agritask has experienced significant growth and high levels of adoption by leading global food and beverage manufacturers. Companies like Starbucks and Heineken use Agritask to reduce risk and better predict supply chains, streamline agricultural processes, and ensure sustainable farming and sourcing practices, according to the release. In addition, the services and products are used by leading insurance companies such as Zurich Versicherung, SCOR and MAPRE, giving agricultural businesses access to innovative insurance products.
future of food production
“We have been reached by the market positioning that Agritask already has worldwide, as well as by its expected technology, vision and strategy,” said Constantin Liechtenstein and Johannes Meran, Managing Partners of the Liechtenstein Group, in the press release. They are actively looking for sustainable, innovative and efficient business models in which to invest. Agritask would play a key role in securing the future of food production and could impact the lives of millions of farmers, it said.
“The Liechtenstein Group has been investing in sustainable, innovative companies for generations, and we are pleased that we have won the Liechtenstein Group along with co-investors as strong financing partners,” says Ofir Ardon, CEO of Agritask. The traceability of the supply chain and the sustainable production of food are an increasingly important topic for the food and beverage industry. According to Ardon, technology and data play a key role in creating transparency throughout the agri-food ecosystem. Agritask is in a clear position to pave the way.
In addition to the Liechtenstein Group, the Israel Impact Investment Fund and the Smart Agro Fund as well as existing investors such as the Insuresilience Investment Fund managed by BlueOrchard have also participated in investing in Agrigtask.