Publicis Zurich wins social media budget from Heineken Switzerland
In an agency evaluation, the Zurich agency Publicis secures the mandate to look after the social media channels of four Heineken brands in Switzerland.
– February 1, 2022
After Publicis has been the lead for Calanda and Eichhof for many years, the cooperation with the future agency is becoming even closer: Publicis Zurich is now responsible for the Swiss social media channels of the four brands Heineken, Birra Moretti, Eichhof and Calanda .
In addition to the creation and production of the entire content, the order also includes community management and channel support, the paid strategy and the coordination of all processes. The cooperation will also include online promotions, live marketing, experiences with SoMe connection and support for influencer measures and pop-ups.
“In recent years we have been able to play a key role in shaping the traditional brands Calanda and Eichhof,” says Matthias Koller, CEO of Publicis.
“Publicis has already designed and implemented numerous great and creative campaigns for our brands,” adds Andrys Aardema, Marketing Director at Heineken Switzerland. “We would now like to benefit from this creativity end-to-end: from the big core idea to the one-time, daily updated post, we can ensure that everything comes from a single source.”
Publicis Zurich will take over the management of the channels from February 2022.
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