In two years, the number of people running regularly in their free time increased from 850,000 to one million in Hungary, but the revenue generated by international street races fell to one-fifth, writes Világgazdaság in its Friday issue.
They are reminded that a pandemic will start with a shopping fever in the sports equipment market, and in March and April 2020, bicycles and home fitness equipment will suddenly become in short supply.
The demand for outdoor sports equipment has not eased since then, the mass fever has proved to be persistent, so much so that there may be as many as one million in Hungary who run a few kilometers at least twice a week, said Árpád Kocsis, Budapest Sports Office (BSI) in the VG podcast studio. competition director.
As soon as the epidemiological measures were taken, all missed competitions were announced retrospectively, and the number of participants dropped dramatically in June. All of this has sensitively affected race organizers due to the billions missing on the revenue side and a wide range of people interested in the arrival of extremely well-spent running tourists.
In the last full year before the epidemic, in 2019, the amount generated by the international running competitions in Budapest was already taxed at HUF 4 billion.
Although international street races are relaunched, entrants everywhere are typically only 30 to 50 percent of those before the Covid epidemic, said Árpád Kocsis.
Travel rules change quickly and in part, it’s hard to plan, yet BSI has announced all its usual running races. They don’t spend time on international advertising campaigns yet, but they monitor it and react to changes as soon as possible. There is still a lot of interest from the runners, many of them are also coming to Budapest from abroad, but the order of the main sending countries is different now: they have taken the lead in the neighboring and nearby countries. Many Croatian, Slovenian, Polish and Ukrainian runners have come to recent programs, but far fewer British, French and German, the newspaper said.
Opening image: Pixabay