The percentage, in the three months prior to the survey carried out in Portugal, who made purchases, in the three months prior to the survey carried out in 2021, more than five percent more months than people in residents in 2020, with purchases through this Friday to Ana from Internet.
This information is contained in the report “Electronic commerce in Portugal and the European Union” in 2021, released by the Autoridade Nacional de Comunicações (Anacom).
“What represents the largest type of information that this type of information was chosen, a fact that may be associated with the effects of the covid pandemic”, says the document.
More than a quarter (27%) of respondents have never experienced purchases connected and about 10% deliver sales on the Internet.
“Portugal 24th of the European Union (EU27) does not respect the country of comparison that purchases connected and the 21st country in sales connected“, adds Anacom.
“Clothing 9%) and as expected6 at home (46%) Internet points/physical products most ordered through the most recommended products/the most and another eight percentages, which grew following the eight percentages, if the cosmetics products, beauty and well-being (31%) and computers, pills, mobile phones, complementary computer equipment or accessories (30%), in the latter case the report dropped the most compared to the previous year (minus seven percentage points)”, indicates o.
Portugal was in fourth position in the classification from the European Union to 27 (EU27) in the purchase connected of computers, ‘tts’, mobile phones, complementary computer equipment or accessories and in sixth place with regard to the purchase of on-site services (plus 15 percentage points above the average), of cosmetics, beauty or wellness products via the Internet and sports equipment.
In digital products, the highlights were series and sports programs for download or subscription connected as the most Internet shoppers (35% of shopping makers) connected).
Portugal occupied the ninth position in the classification EU27 in the purchase of this type of digital products.
In terms of services contracted via the Internet, the highlights are (28 more accommodation points, a non-previous percent), and transport services (Internet, telephone, de Quanto2 connection services or mobile phone or telephone) (19%), with Portugal, respectively, in the fifth, eighth and posture of the classification EU27 from the acquisition of these services”.
Income with higher education levels, the highest income, students, “the present greater propensity to buy and sell via the Internet, the line with the line with the purchase27.
“In 2020, out of 16% of Portuguese companies with around 16% of Portuguese companies or more employees receiving orders through electrical networks, three (less percentage points than the EU27 average and four percentage points than the previous year)”, with three percentage points of orders representing 17% of turnover (three percentage points less than the previous year)”.
About 6% of companies’ companies received “as orders” through commerce portals or digital platforms (via applications integrated by several, such as Booking, hotels.com, eBay, Amazon Business, Alibaba, Rakuten, Showroomprive, TimoCom” , between others.
“It should be noted that 93% of respondents did not mention any difficulty in placing an order on the Internet and that the problems through the surveys regarding purchases connected were the delivery time of orders (3%) and delivery of damaged or wrong goods or services (3%)”, the report points out.
“The main barrier of e-commerce was the preference for personal contact, of habit or loyalty to customers, followed by what there is no need to buy connected and concerns about the security of payments”, he adds.
“Although 71% of unwanted sales from other EU countries are hardly associated with deliveries from customers from other EU countries (up 24 percentage points from the 2019 survey), the main problem of reference by the previous two is the cost of delivery and product returns (20%)”, concludes the report.