Since Winsum was declared the most beautiful village in the Netherlands by the ANWB in 2020, the village has been overrun by tourists. But who knows that in addition to a beautiful village center, Winsum is also worth going shopping? Woonwinkel Id Wonen is a good example of shops that you travel to Winsum especially for.
Rural and industrial furniture
The Id Wonen shop is located at Het Aanleg in Winsum, a 10-minute walk from the center. So it’s not a bad idea to combine a shopping trip with a visit to the center. If you come by car, you can simply park in front of the door for free.
Lovers of rural, vintage, retro and industrial furniture can indulge themselves at Id Wonen. “Within these styles we are a real specialist in the region. Our offer includes industrial cabinetsdining tables and seating is a reason for people from far beyond Winsum to go to Id Wonen,” says Sjoukje Dijkstra, co-owner of the store.
Living room atmosphere
If you want to distinguish yourself from the major players in the furniture market, you have to offer more than a distinctive range. At Id Wonen they do this by focusing on service.
Dijkstra: “There is a real living room atmosphere in the store, everyone feels welcome. We also really delve into the wishes of the customer and we take all kinds of things into account when we give advice. For example, it is important to look at the type of home and the family composition. Finally, we are also ready with help and advice after a purchase.”
20 years of experience
It has been more than 20 years since Id Wonen opened. At the time, it was one of the first shops on the Het Aanleg business park.
There has always been a focus on service, but a lot has changed in terms of product range. “For example, we had a period in which the teak furniture was strongly influenced by the country style, for a time also had the largest share,” says Dijkstra.
Furniture trends change, so stores have to keep up with the times: “Every year we visit major trade fairs and determine our course. Where necessary, we adjust the range. In any case, we take into account that we have items for every pocket, because we are a store for everyone.”
Also active online
The various lockdowns have shown that online visibility is important. That is precisely why the focus is now also on the webshop: “Online we are of course not only interesting for customers from the region. We want to introduce our service to the entire country and also provide remote interior advice,” concludes Dijkstra.
Visit the website: https://www.idwonen.nl/