“How will Austria tick in 2022?” » Leadersnet
According to a survey by P8 Marketing, 69 percent see the Covid 19 vaccination as positive. And the happiness barometer also seems to have bottomed out.
The agency wanted to know how Austria is ticking in 2022. To find out, more than 1,400 Austrians were surveyed between mid-December 2021 and early January 2022. Central areas of the survey “How will Austria tick in 2022?” were planned investments, luck factors, changed shopping habits, assessment of economic development and the popularity of the media.
According to the survey, Austrians are a little happier again despite the ongoing corona pandemic. At the beginning of 2021, every third person was still “unhappy” or even “very unhappy”. Currently, only 4.9 percent say they are “unhappy”. “Very unhappy” is currently 7.8 percent of the probability. In addition, compared to the mood of January 2021 (2.8) and July 2021 (3.2), the maximum value of 3.4 out of 5 mood points has now been reached.
Almost 70 percent see vaccination as positive
69 percent of Austrians are positive about the Covid-19 vaccination. Around 20 percent are neutral in this regard and 12 percent have a negative view of the vaccination. When it comes to compulsory vaccination, the opinion is no longer quite so clear. But here, too, the majority (54.14 percent) is in favor of compulsory vaccination against the corona virus. According to the P8 survey, 27 percent are against compulsory vaccination and 18.67 percent have not yet made a final decision. It is now clear that this will come into force on February 1, 2022.
Economic situation
Austrians are currently positive about economic development again. Although around 42 percent still expect a positive development, a year ago it was still around 90 percent. 32 percent believe that economic development will remain at the current level, almost 20 percent expect a positive economic trend. Austrians are concerned about the high national debt. A good 75 percent expect high inflation. “More than three quarters of the population are worried about their money. Contrary to all official assurances, people feel that inflation will start a long time ago,” says Georg Hofherr, head of P8 Marketing.
Boom in online shopping
In the course of the corona pandemic, online shopping has reached an all-time high. And the boom appears to be sustainable. According to the survey, almost 44 percent are already making multiple purchases online. In July 2021 it was still a good 38 percent. At the same time, it shows that the regionality of the products is becoming more and more important. For 29 percent it is even particularly important. On the other hand, 20.1 percent have not changed their shopping behavior.
There is a change in savings behavior. So around 39 percent state that they want to invest their money this year. A year ago, this was only a priority for 14 percent. When shopping off the Internet, 36.58 percent value good value for money, and 34.51 percent pay particular attention to the quality of the products. Around 20 percent pay attention to environmental protection and resource conservation when making their purchases. “This shows that our society can no longer be imagined without the world of climate protection and ecology,” says Hofherr.
media consumption
When it comes to information, Austrians use different channels. Radio (67.24 percent) and printed daily newspapers (37.4 percent) are regularly consumed daily to weekly. Social networks (3.59 out of 5 points), online media (3.43 out of 5 points), messenger services (3.33 out of 5 points) and television (3.32 out of 5 points) are also very popular. Appropriately, 53.29 percent say that online media will become more important in 2022. This assessment applies to social networks for 45 percent and to messenger services for around 35 percent.
Radio (2.85 out of 5 points), printed daily newspapers (2.74 out of 5 points), online media (2.68 out of 5 points) and weekly and monthly newspapers (2.65 out of 5 points) enjoy the most trust. “It shows that quality journalism, regardless of the channels, is still the ideal environment for the advertising industry. Advertising can only be effective in a trusting environment,” states the P8 boss.
About the poll
The online survey was conducted from December 15, 2021 to January 2, 2022. A total of over 1,400 people of all ages from all over Austria took part. (Red)