The European Commission has opened a subsidy scheme for the promotion of European agricultural products and the EU and beyond. Trade and producer organizations can apply.

The total budget is 185.9 million euros. Of this, 176.4 million euros is intended for the co-financing of PhD programs to be selected from the proposals. The funding will support in that area.

As in 2021, this year special attention has been paid to the objectives of the European Green Deal more directly supportive. It concerns the promotion of sustainable products, fruit and vegetables and agriculture.

co-finance

The promotion policy co-finance campaigns in line with the ambitions of the European Green Deal and the financial targets of the Farm-to-Fork Strategy, the EU Action Plan for Organic Products and the Communication on the European Citizens’ Initiative ‘End of Cage’ .

For example, to improve coherence with the Farm-to-Fork strategy’s goal of increasing sustainable consumption, visual promotional materials from all consumer-oriented campaigns in the EU should follow the guidelines for diet-based diets of the EU. relevant EU country.

Campaigns should also explain the differences on safety and quality schemes, starting on the diversity and traditional aspects of EU agri-food products, with information from EU quality schemes.

Growth potential

Ten slots are being developed for high potential markets such as Japan, South Korea or ada. The European Commission expects campaigns to increase the consumption and competitiveness of EU agri-food products by increasing their awareness and expanding their market in the larger country.

A large number of agreements in proposals to apply for funding and submit their proposals. This concerns trade organisations, producer organizations and agri-food groups that are responsible for promotion activities.

The proposals will be assessed on the sustainability of the production and consumption criteria, input and animal welfare objectives of the European policy (CAP) and the farm-to-fork strategy.

Proposals must be broadcast by April 21 at the latest. In the autumn, the Commission will announce which organizations will receive the subsidies. It European Research Executive Agency (REA) offers a number of tools to help submit their proposals successfully. On 1 and 2 February 2022, REA will organize an information day about this scheme.