PEACH recommender runs on-demand content library at Sveriges UR
The user base of the EBU PEACH recommender system continues to grow, and Swedish Broadcaster UR now also puts the engine at the heart of its online offering.
“We landed on PEACH after testing a number of systems,” says David Lowe Larsson, technical manager and development manager at UR. “One of the reasons was the very impressive collaboration between several different public service companies around Europe. The transparency, cooperation and public service perspective on the recommendation topic is really unique when it comes to this type of solution. ”
Peach is an ecosystem of recommendations and personalization developed in collaboration under the umbrella of the EBU. In addition to commercial black boxes, it is based on open source technology and designed to avoid passing on user data to third parties. Its suite of personalization and computer science tools drives editorial support tools for newsrooms as well as public offerings and multilateral content exchanges such as the Eurovision News ‘A European Perspective’ platform.
“UR has tried different types of publishing strategies to pique our users’ interest in all the topics they may be interested in,” says Lowe. “We saw that recommendation systems can meet a number of our goals and we saw the positive effect on helping users find and consume content.”
UR is called ‘Svenska Läroradiobolaget’ and together with Sveriges Television and Sveriges Radio is part of the country’s public media group. UR’s focus is on creating educational content that will continue to be relevant long after the first broadcast through one of the organization’s distribution channels.
“We have already seen how Peach helps us better serve our audience. And even though we have just started, we can see that there is great potential to show relevant content to our users and better help our audience to lasting knowledge,” added Lowe. .