Russia is waiting for a gradual change in the range of confectionery products on the shelves with sweets in stores, says bakers and confectioners Yuri Katsnelson. He shared his warning with Lenta.ru.
“Since the population is smaller and smaller, expensive confectionery products will be produced in smaller volumes, because there is less demand. Medium or low-cost segments will prevail. Instead of “Mishka in the North” you will buy caramel, which costs half as much, but what should factories do? They will reconsider the assortment, volumes,” suggested Katsnelson.
The President of the Russian Guild of Bakers and Confectioners believes that a significant increase in prices for confectionery products sold by manufacturers will not come. “There is a struggle for profit. This is a numerical story when you need to scare a little, and then it will not be 23 percent, but, for example, 5 or 8 percent. They will back down, so this needs to be started,” he said.
Previously, manufacturers of sweets were raised, such as Mondelez, Ferrero, United Confectioners, Khlebprom, they warned retail chains about traffic from February 1 of their products due to an increase in cost, up to 23 percent. In response to this, the Ministry of Agriculture stated that there is no increase in the tendency to increase the cost of luxury in Russia, only cases of price increases are possible.