The ODS recalls, among other things, that drivers often stand in convoys due to dug roads and uncoordinated closures, but important parts of the transport infrastructure, such as the Prague and City Circuits, are in sight. At other times, Prague is experiencing rubbish hell, bins and bins are overcrowded and there is a mess around them. The city wants to collect twice as much money from the garbage can this year from people living in households, especially in Prague housing estates.
More information can be found by Praguers on a special website www.prahanahlavu.cz.
“The steps of this coalition have not made sense in a long time. Life in Prague is therefore often literally upside down. It turns out that the difference between what bothers ordinary Praguers and what really pushes the municipal coalition is abysmal. The result of chaotic and irresponsible governance, neglect of important investments and unconceptual spending of public money is a complete halt to the development of the capital “, Marek Benda, Chairman of the Prague ODS.
In the new campaign, the Prague ODS reminds that Praguers are paying more and more money for the services provided to them by the capital, but their quality is not visibly improving. “In other words: more money for the same music. And all this at a time when most households are becoming more expensive literally every day, “ adds Marek Benda.
The Civic Democrats therefore exaggerate to appeal to the people of Prague “they didn’t lose their heads” from the meaningless political proclamations and unfulfilled promises of the current coalition. Final challenge “Together we can change that,” which accompanies all visual campaigns, clearly refers to the elections to the municipal councils, which they conduct in the autumn of this year. Thus, Praguers will be able to decide again on the direction of the capital in the coming years.
“One of the illustrative examples of empty proclamations and unfulfilled promises is the commitment of Mayor Hřib to plant one million trees. In the end, at the end of his four-year term, the mayor is well ahead of half of his commitment, and he is starting to reckon with 2026. It’s a great example that proves not only naivety but also the populism of the city’s top management names one of the unfulfilled promises Tomáš Portlík, Chairman of the Electoral Staff of the Prague ODS and Mayor of the Prague 9 District.
“But there are also much more important things here than planting trees. The repair of the Prague bridges was almost unchanged and the Prague ring road remained only on paper. In short, nothing of the key has happened, “ adds Tomáš Portlík.
“If the people of Prague are to live well again, political parties must install political managers who are ready to take such steps as to restart the development of our city. With such a vision, we will also look for candidates for the elections to the Prague City Council, ” promises Zdeněk Zajíček, chairman of the club of ODS representatives in ZHMP.
In its current campaign, the ODS is working with Czech idioms “on its head”. It reminds people of situations that probably no one takes. From the situation regarding parking, inability to coordinate traffic closures, rising waste fees or resignation to building key transport infrastructure.
“The main idea of the campaign is actually painfully simple and we fell like native Praguers during one of the many walks through Prague. We could not help but notice the state of our capital. Slowly, on every corner, it seemed to us that the city council had perhaps “stood up.” And that’s what inspired us. Based on idioms on the topic of “head-on”, which the Czech Republic has countless, we have created a whole series of visuals with captions that communicate in an unusually playful way that this is a political advertisement,Says Herbert Brynda, of SUNSPOT COMMUNICATION, which prepared the campaign for the ODS.
The author is the chairman of the club of ODS representatives in ZHMP.