Farmers for higher food prices – salzburg.ORF.at
business
The proposal of the German Agriculture Minister Cem Özdemir (Greens) to increase the food prices is also well received by Salzburg’s farmers. They want fair prices so that running the farms pays off economically.
The announcement by the Greens politician to put a stop to the dumping prices for food has caused a stir in Germany. The discussion is now spilling over to us too. Salzburg’s farmers have long been critical of promotional prices, such as a kilo of grilled chicken for 1.99 euros.
“Higher requirements require higher prices”
With such low prices, there is little left for the peasant producer, says Stefanie Rehrl, city farmer and member of the Salzburg Chamber of Commerce:. These requirements are becoming more and more. And unfortunately the price doesn’t reflect itself again. “
“Customer expectations very different”
The design of prices is a major challenge for retailers, says the Lidl retail chain, Simon Lindenthaler: “It is of course in our interest that everyone along the value chain has a livelihood: from the farmers to the producers to us and our employees. Then we have the expectations of our consumers. There are some who would like very cheap products. But there is also demand from price-sensitive customers for sustainable products. “
Consumers are also in demand
Salzburg Chamber of Agriculture President Rupert Quehenberger also hopes that consumers will be conscious of their purchasing behavior so that farmers can be paid a fair price for their products.