This Saturday, the volunteers of the animal association L214 will throw passers-by a challenge tinged with good resolutions: vegetate your food for a month thanks to Veganuary. The goal? Save many animals, reduce your impact on the environment, take care of your health and discover vegan cuisine. In 2021, more than 580,000 people around the world have taken up the Veganuary challenge and L214 volunteers are mobilizing to help beat this record in 2022. With their mascots they invite passers-by to register for Veganuary: ‘will be provided by email for 31 days. Vegan recipes, easy-to-make complete menu ideas, course lists, practical tips or even nutritional advice: the challenge met with a point of honor in bringing this discovery of vegetable cuisine “with sweetness and indulgence”.
This action invites citizens to reconsider their consumption of animal products and will allow them to dispel the prejudices that still sometimes surround vegan food. The initiative, launched in 2014 by the English NGO Veganuary (contraction of Vegan and January), has been taken up for the second consecutive year by the association L214 which, alongside some sixty partner companies, is the relay in France of this positive and stimulating campaign around veganism. For Brigitte Gothière, co-founder of L214, it is about “giving plant food the place it deserves in the French gastronomic landscape: gourmet, innovative and beneficial for us, the animals and the planet. “