Roberto Siena left us on Christmas Eve. A friend, a colleague, a special person, always brilliant, kind, always available, with a magnificent character and an extraordinary ability to say jokes that made you laugh. He had started his multifaceted career collaborating with a small, alternative and very creative Roman radio, L’Aradio Città Uno, in the eighties, he loved music, he practiced it in an amateur but daily way, and on the wave of that passion he landed in the discography, joining the Polygram press office in 1989, to move to Universal six years later, in 1995. In the discography he had made his bones, meeting artists and managers, working with print journalists, radio and television, building a network of relationships and friendships that have never been lost.

Even when he started working for the L’Espresso Group, joining the company’s Internet Company, Kataweb, in 2000. Roberto represented Kataweb’s spirit beautifully, innovative, creative, but at the same time light, cheerful, brilliant. After Kataweb’s adventure Roberto moved to Elemedia, where he was in charge of marketing, he was a “content manager” according to today’s qualifications, an excellent professional, a magnificent teammate, able to give substance to ideas, to set in motion the things, to tie threads and connect dots on a map, which he often saw before others. He was incredibly kind, arguing with him about work was practically impossible and even if sometimes (extremely rarely) it could happen, the problem was solved quickly because he carried no grudges and always had a smile more than the others.

He was a ‘natural comedian’, he had a joke on every occasion, even but as soon as he was ready there was no need, he was able to make anyone laugh, with great ‘understatement’, minimizing, making laughter ‘normal’, putting others at ease. He was intelligent, curious, he knew a lot of things and every day he tried to know others, he loved to write songs, idiotic in most cases, improvised on the fly when needed, with the guitar always at hand. He was a ‘team man’, he knew how to be with others and others loved being with him. He was a close friend of ours. And we will miss him terribly.