Jay Sietsema appointed GM for AXS Sweden
STOCKHOLM, Sweden (CelebrityAccess) – AEG’s ticket platform AXS announced the appointment of Jay Sietsema as General Manager for its Swedish unit.
In his new role, Sietsema will be commissioned to expand its business operations in Sweden, and to monitor AXS ‘current portfolio of local customers, including Stockholm Live, Swedish Ice Hockey League and Swedish Elite Football League, and will report to Tom Andrus, Chief Operating Officer Officer for AXS.
“I’m really happy to be part of AXS,” said Sietsema. “It is a fantastic company with a fantastic culture. AXS has long been a local market leader and I am excited about the company’s continued focus on growing the business through collaboration and innovation. ”
“I am proud to welcome Jay to the team; his background and experience opens another exciting new chapter for our companies in Sweden. I would also like to thank Oscar for his years of service here at AXS. Under his leadership we have seen a huge increase in growth and strength that has enabled us to perform at an extremely high level, Andrus added.
Sietsema joins AXS from CTS Eventim, where he served as CEO of Eventim Sweden. His resume also includes roles at Live Nation and AEG Facilities.
Sietsema officially starts its new gig with AXS Sweden on January 3, 2022.