Acteurs Immo: this is the name of the new think tank launched on December 9 in Marseille by six Provencal real estate players (see box). ” The establishment of this thinking group part of a shared observation: real estate is a precious good sometimes not taken seriously enough “, Carry on Thierry moallic, son president. A noble object, far from the mercantile clichés conveyed by the industrialists of the promotion. ” Housing residents and businesses contribute to the attractiveness of a territory », Affirms this expert who is also director of Departmental Agency for Housing Information (ADIL) of Bouches-du-Rhône.
The only problem: real estate must face many challenges that resonate like so many paradoxical injunctions. And to draw up an inventory: ” It is about producing housing for the greatest number while limiting the consumption of land », Observes Thierry Moallic. In the Aix-Marseille-Provence metropolis, the production target is 12,000 homes per year. A figure however far from meeting the needs. ” But building more requires political will and popular acceptance », Underlines the president of Acteurs Immo. Two inseparable conditions that the Aix-Marseille area struggles to meet …
Other challenges: to increase the quality of the existing residential stock to improve its thermal performance and to adapt to the aging of the population. Complex requirements in a territory with a hypertensive real estate market. Because improving the quality of housing cannot be done at the cost of higher housing prices.
Finally, changes in lifestyles brought about by the health crisis are turning the housing model upside down. ” The rise of teleworking calls into question the way we design housing and offices », Notes Thierry Moallic.
360 ° vision
This mass of questions will therefore constitute the common thread of the thinking group. “ The ambition is to bring together all the players in the real estate chain, developers, social landlords, private landlords, notaries, builders, trustees, real estate agents, architects, town planners, consulting firms, sociologists, bankers … to exchange experiences and know-how and think about innovative solutions », Specifies the director of ADIL 13. From this transversal 360-degree vision which embraces all the challenges of daily life: housing, transport, employment, leisure, commerce …, the founders of Acteurs Immo hope “ bring out levers of progress “. ” It is by leaving our corridors that we will advance », Concludes Thierry Moallic.
The founding members
– Thierry Moallic, President / CEO of ADIL 13
– Yves Lancelot, vice-president / president of Foncia Marseille
– Patrice Bremond, treasurer / director of national development of Constructa Vente
– Guillaume Bourgueil, secretary / manager of Fidelis Investissement
– Louisa tighilt, Head of partnerships / director of CAAP Immo 9 – Crédit Agricole Alpes Provence
– Nadia Duclaut, events and communications manager / director of the Mediterranean institutional & real estate partnership pole, EDF group
Quarterly conferences-debates and lunches
Even if the horizon of the end of the year 2021 is troubled by the fifth wave, the founders of Acteurs Immo have outlined the 2022 program. This will be structured around four quarterly conference-debates (Le foncier est il si rare? Can real estate prices be regulated? …) in the presence of a large witness organized in the premises of the Jouenne space, rue Montgrand in the center of Marseille and current affairs lunches around real estate news. The conferences will obviously be accessible to members of the association.
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