“Joseph Brot” opens its first branch in Salzburg »Leadersnet
It is the first shop outside Vienna for the Waldviertel bread factory.
The unique organic sourdough bread from the Waldviertel bread manufacturer “Joseph Bread” has also been available in Mozart’s city since Monday. Founder and managing director Josef Weghaupt is celebrating a premiere with his first branch outside Vienna, but remains true to his philosophy: Because in Salzburg, too, the focus should be on the highest quality bread and cooperation with regional producers.
“Incredible Response”
There had already been a “test balloon” in Salzburg for a year. The food manufactory of the “Arthotel Blaue Gans” was transformed into a “Joseph Bread” pop-up shop for a week and regularly ensured long queues and a sold out range. The branch that has now been opened, on the other hand, is located in Münzgasse in Salzburg’s old town, not far from the famous Getreidegasse.
“In Vienna we already count many Salzburg residents among our most loyal customers because they are convinced of the quality of our organic products. This is why we often asked to offer our bread in Salzburg – which made us very happy. With our pop-up in Last year ‘Arthotel Blaue Gans’ we had the opportunity to offer our organic bread directly in Salzburg. The response was unbelievable, “says Josef Weghaupt.
Location away from the tourist crowds
For Weghaupt it is the first branch outside Vienna and its eighth location, including the organic bread factory in Burgschleinitz in the Waldviertel. The decisive factor for the “Joseph Bread” boss was to find a location away from the tourist crowds, one that is nevertheless easily accessible for everyone in Salzburg: inside and publicly accessible.
© Joseph Brot / Kolarik
“In 1954 the architect of the building was honored with the honorary award of the city of Salzburg for his services to the beautification of the cityscape. To make the character of the house visible and tangible again.
The interior design was realized according to Josef Weghaupt’s ideas and ideas and individually adapted to the use on site. The new branch is marked with an individual appearance, IF the same connecting elements as the terrazzo floor ensure recognition and the well-known “Joseph” look. For the implementation, Josef Weghaupt implemented, among others, architect Thomas Pauli, who has accompanied him in all questions about design since the first branch. (how)