The Nelt Group entered the EU market and started operating in Croatia and Slovenia
December 9, 2021 – Although not much is heard of in Croatia, the Nelt Group is one of the most successful business systems in neighboring Serbia and even in the nearby region of Croatia, with incredible revenues in 2021.
Kot Money / Jozo Vrdoljak writes that the consolidated revenue of the Nelt Group, one of the most successful business systems in all of Serbia and the region, exceeded one billion euros in 2021. The Nelt Group currently operates on two continents and employs more than 4,000 people, they said at the traditional annual meeting of leading companies with media representatives.
On this occasion, the results achieved and the announced plans for next year were presented. The announcement of the Nelt Group’s operations in Croatia and neighboring Slovenia with the establishment of a completely new Nelt Europe attracted special attention.
“Nelt’s entry into the European Union (EU) market is a natural development process. Nelt Europe will be the starting point for expanding the network of Nelt companies across Europe. The development of our Croatian business in Slovenia was taken over by Milena Vusak, a professional manager with extensive experience in FMCG.
“Milena Vušak has taken over the development of our business for Croatia and Slovenia with ambitious plans for the development and distribution of Nelt brands in these markets,” said Miloš Jelić, CEO of Nelt Group, adding that ” “The Nelt Group has managed to fully adapt its operations to unusual global conditions and maintain its supply chain in all its markets. Sustainable growth and employment and continued investment in infrastructure, amounting to just over seven million euros this year, have continued.”
With an investment of two million euros, the Nelt Group increased the capacity of the Intermodal Railway Terminal in Dobanovci, which, as the leaders of the Nelt Group pointed out, confirmed the status of a logistics hub in the Western Balkans with its excellent location. , effective business and technological innovation.
The Nelt Group announced an important step forward and accelerated the digitization process, and in partnership with leading global companies in technology and advanced analytics such as Microsoft, SAS and ADD, continued to work on creating a digital ecosystem in business. business, to strengthen data exchange, planning and partnerships with customers, clients, customers and suppliers.
Regarding the company’s development strategy and its long-term business sustainability, the Nelt Group leaders emphasize that it is based on planned investments of 20 million euros for 2022, further development of Nelt’s brands and entry into new markets in Europe. union.
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