Sabrina Pappel put the focus on the topics of sustainability and innovative strength with powerful measures in the areas of advertising, social media and PR.
Ritter Sport Austria can look forward to an experienced addition to the team: Sabrina Pappel, who was born in Styria, has been responsible for all of the chocolate manufacturer’s marketing agendas since the beginning of October 2021. In the future, it should keep the square brand on the road to success in the domestic market. In her role as marketing manager, the 38-year-old should continue to focus on the topics of sustainability and innovative strength with powerful measures in the areas of advertising, social media and public relations.
“With Sabrina Pappel we have been able to win a top marketing specialist with broad knowledge in the FMCG (Fast Moving Consumer Goods) sector. With her on board, we will continue to pursue the pioneering spirit and sustainability concept of our brand and even better in the minds of the locals Anchoring consumers “, explains Ritter Sport Austria managing director Wolfgang Stöhr.
15 years of experience
Sabrina Pappel has 15 years of professional experience in marketing, brand and key account management and has already proven her skills for various FMCG branded products. After studying marketing at the FH Campus02 Graz, she started her professional career as a marketing assistant at Neckermann Versand and Tupperware. After that, Pappel worked at Henkel and iSi, among other things as Senior Brand Manager and National Key Account Manager. Most recently, the committed Styrian was responsible for all strategic and operational marketing agencies at Campari Austria as marketing manager.
“As a chocolate-alcoholic and marketing expert, I am very proud to be able to work for such a great brand as Ritter Sport: It is particularly exciting to actively help shape and break new ground in such an innovative family company that has been doing enormous pioneering work in the field of sustainability for years to be allowed to accompany “, says Pappel about her new position. (how)