Carola Verschoor appointed as Strategy & Experience Design Officer Wunderman Thompson Amsterdam
With the arrival of Carola Verschoor, the leadership team of Wonderman Thompson complete. She will lead the strategy–department and ensure a streamlined approach based on experience design. shattered renew breath. Her personal mission is companies and brands to help change their story to contribute to a better future.
Carola Verschoor is an innovation strategist with a background in FMCG, insights development, consulting and business design. As of November 1, she is Strategy & Experience Design Officer at Wunderman Thompson Amsterdam. In this role, the design of the approach will drive the agency. A bold move by Wunderman Thompson, who brought in Verschoor to embed customer thinking, developing new forms of communication and a view on brands at the heart of the agency.
Wunderman Thompson is an agency that brings creativity, consultancy and technology together. Verschoor investment capital and knowledge: that characterizes me as a person. After a career of more than 25 years, I choose Wunderman Thompson Amsterdam with conviction. We live in an era where changing the story important to shape a better future for all. The role of companies and brands is important. I am happy to contribute to that in this role. The goal is to think ahead with the customer, to delve into contemporary transformation and to make a difference from a creative perspective.”
With her arrival, the leadership team (with Mariska Wilschut -managing director- and Carlos Camacho -executive creative director-) of Wunderman Thompson Amsterdam is complete. Wilschut: “I am very proud that Carola has chosen Wunderman Thompson. She breathes innovation and brings a lot of experience and new skills to our office. Her innovative possibilities, based on new strategies and a stimulating access to the many possibilities of advertising and communication in the current time.” Camacho adds: “Fantastic to have Carola on board. We already enjoy working together and our creative work only gets better! vamos!
Verschoor is an author, speaker, and thought leader on innovation, strategy, creativity, transformation and (service) design.
About Wunderman Thompson:
Wunderman is a creative transformation agency that develops the expertise of an advertising agency, a consultancy partner and a technology company. From this unique positioning, we want to inspire ambitious brands to grow and with supporting total solutions in the field of customer journey, communication, (e-)commerce, consultancy, CRM, CX, data, production or technology.
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