Polar bear of Sweden is based on a green promise for the autumn and winter season 2022
“],” filter “: {” nextExceptions “:” img, blockquote, div “,” nextContainsExceptions “:” img, blockquote “}}”>
Get access to everything we publish when you
> “,” name “:” in-content-cta “,” type “:” link “}}” “> sign up for Outside +.
The premium children’s clothing brand Isbjörn of Sweden continues its uncompromising commitment to sustainability for autumn / winter 2022, with an updated range that is now 97% bluesign®-certified.
Polar Bear was the first brand for outdoor use for children and teenagers to become a bluesign® system partner and builds each season on the company’s original green promise to use only the most durable fabrics and manufacturing processes. Polar Björn’s design team is looking at fine-tuning existing products to make them even more durable and durable, and Polar Björn’s latest range is 100% fluorocarbon-free and uses 100% recycled PrimaLoft® insulation.
With a strong sustainable heritage that extends over more than 15 years, the choice of the highest-performing but environmentally conscious materials has always been a priority for the Swedish outdoor specialist for children’s clothing. Its hard shell and padded products are all treated with a Bionic Finish Eco durable water repellent, which does not emit any harmful fluorocarbons into the atmosphere. The company also uses 100% recycled PrimaLoft Insulation which is completely made from recycled plastic bottles, but without compromising on thermal performance.
The lifespan of polar bear products is shown not only by the durable materials used, but also in the overall design. Hard shells and padded products all have plant cuffs on the arms and legs, which become an additional 3 cm long to grow with the child, before being passed on to younger family and friends to be reused many times.
“I say it again – the outstanding durability of our products is our silver bullet for achieving reusable technical performance over and over again. Doubling and even tripling a garment’s lifespan reduces its environmental impact by more than half.” said Selma Jakobsson, Production and Sustainability Manager, IsbjOrn in Sweden
From the beginning, the team at Isbjörn has always been determined to make their products as sustainable but still sustainable as they can be and Selma knows that this will finally make a difference for consumers. “It used to frustrate me to see so many brands jump on the eco-friendly train without any sustainable foundation, but now I think greenwashing companies will be left behind when consumers become wise and do their research. Shoppers are now actively looking for bluesign certifications® and materials that are environmentally safe and recycled. Our strong environmental profile will set us apart from others as we continue to innovate and grow. ”
For further information, please contact Sue Reay at East River PR, tel: +44 1913759067 or email [email protected]
Remarks to the editors:
ISBJÖRN of Sweden was founded in 2005 by Maria Frykman Forsberg and Camilla Schmidt, after they became mothers for the first time and discovered a gap in the market for high-quality and comfortable outdoor clothing for children. The brand believes that all children are “Multisporters by Nature” and should be allowed to enjoy outdoor activities in all weather conditions, while remaining warm, dry and comfortable.
ISBJÖRN of Sweden’s garments use the most sustainable materials and the company continuously strives to be as environmentally friendly as possible, while producing long-lasting, tough garments of the highest quality that mimic adult styles and materials.
The brand is symbolized by the polar bear – the toughest animal on the planet.
#slowfashion #sustainability #real sustainability