The finalists of the Effie Awards Bulgaria 2021 are known
The final round of the competition was reached by:
CATEGORY: GOODS
Legendary taste
Trademark: SHUMEN
Client: Carlsberg Bulgaria
Agency: Noble Graphics
Production company: Switch
Outside the Pirin region
Trademark: Pirin
Client: Carlsberg Bulgaria
Agency: Noble Graphics
Media Agency: Bulgaria Initiative
Experienced Marketing: 121 Agency
Digital agency: proof.
Production company: Switch
Take it vegetables
Brand: Kaufland
Client: Kaufland Bulgaria EOOD and Co. CD
Agency: Noble Graphics
Digital Agency: Knoway
CATEGORY: CORPORATE COMMUNICATIONS
be yourself
Trademark: TELUS International Bulgaria
Client: TELUS International Bulgaria
Agency: proof.
Marketing consulting and research: BluePoint
Media Agency: Bulgaria Initiative
PR agency: d: istinkt
CATEGORY: SERVICES
Mastercard UNIVERSE – the first metal credit card issued by
bank in Bulgaria
Trademark: Postbank
Client: Postbank AD
Agency: BBDO Group / Graffiti BBDO
Media agency: BBDO Group / Media Direction OMD
PR agency: BBDO Group / Proximity Sofia
Digital Agency: Digital ID
Program NOW from Postbank
Trademark: Postbank
Client: Postbank AD
Agency: BBDO Group / Graffiti BBDO
Media agency: BBDO Group / Media Direction OMD
PR agency: BBDO Group / Proximity Sofia
Digital Agency: Digital ID
CATEGORY: PROMOTIONS
Zooland
Brand: Kaufland
Client: Kaufland Bulgaria EOOD and Co. CD
Agency: Noble Graphics
Digital Agency: Knoway
Media agency: Zenith Media
Media agency: BBDO Group / Media Direction OMD
Influencer Agency: TalentMedia
CATEGORY: SOCIAL, MEDIA, POLITICAL
You have the right to Bulgaria
Trademark: Bulgarians in the USA / Bulgarians in the USA
Client: Bulgarians in the USA / Bulgarians in the USA
Agency: The Smarts
PR Agency: Paragraph 42
Digital agency: e // marketing
CATEGORY: CURRENT EVENTS MARKETING
Books
Trademark: MasterCard
Client: MasterCard Europe SA
Agency: McCann Sofia
The real glass
Trademark: IKEA
Client: IKEA
Agency: The Smarts
CATEGORY: POSITIVE CHANGE
Recreation car
Trademark: Pirin
Client: Carlsberg Bulgaria
Agency: Noble Graphics
Media Agency: Bulgaria Initiative
Experienced Marketing: 121 Agency
Digital agency: proof.
Production company: Switch
Speak openly against violence against women
Brand: AVON BULGARIA
Client: AVON COSMETICS BULGARIA EOOD
Agency: proof.
PR agency: d: istinkt
The sweetest way to save the world
Brand: Mastercard
Client: Mastercard Europe SA
Agency: McCann Sofia
List with the finalists in Effie Bulgaria 2021 has been published here.
Reward Effie as a global forum with the mission to lead, inspire and reward marketing effectiveness and professionals behind best practices. The awards are open to all agencies, advertisers and brands who want to be recognized for their most effective marketing efforts, which can be distinguished and have achieved real, measurable results.
Effie rewards the most effective marketing communications – the ideas that work.