DIJON: Denis Brogniart launched Christmas entertainment at the Toison d’Or shopping center
By lighting up the Christmas tree in the shopping center in Dijon this Friday, December 3, the star TV host, born in the regional capital, gave impetus to the end-of-year festivities, by encouraging to go to traders in order not to lose any of the essences of this period.
The Toison d’Or shopping center received a distinguished guest this Friday, December 3, 2021. Denis Brogniart was there to light up the large tree in the hall of the main entrance of the shopping center. A way for the management of it to create the event to launch the Christmas animations.
For the director of the Toison d’Or, Laurence Fontaine, it was indeed a great opportunity to promise “a broad program which assists visitors and customers in the weeks to come”.
“Having Denis Brogniart by our side who makes us the friendship of his presence is symbolic of this dynamic of adventure and sharing that exists between our traders and of which Denis Brogniart is the incarnation”, she pointed out. by drawing a parallel between the brand image developed by the facilitator, who remained simple and affordable, and a shopping center “where the shopping and leisure experience is synonymous with sharing and living together”. A center that is an “economic and social player in the area”.
The good words of Denis Brogniart
Having initially autographed his book released this year “An almost exemplary soldier”, the TV host saw the moment come like a fallout in childhood. “I love the Christmas period, it’s a great time. All the more so in my hometown and in a region to which I am attached. Burgundy is the region that looks like what I like in life, that is to say simplicity, authenticity, good food, good drinks, the ability also to take people with them ”, at- he asserted.
Some time later, at the foot of the Christmas tree which was to be illuminated, Denis Brogniart encouraged customers to come “find this communion” for the end of the year celebrations. By adding: “Children and older children must be able to marvel, go shopping, imagine Christmas. Here, it is a nerve center, the largest shopping center in the region where you can find all the food for the holidays. People are happy at this time. This is what connects us to this life that we miss so much and it is what allows us all to hope to share the holidays with our families and our friends, even if it is necessary to be very straddling everything that we do. will make it possible to get out of the pandemic, barrier gestures and vaccination ”.
“It’s so important to go see the traders”
By coming to illuminate the Toison d’Or Christmas tree, Denis Brogniart wanted to “give this momentum for the holidays” and start a better year 2022. This also while thinking of the traders: “It is so important to go to see the traders, so that we manage to find this social bond which is the basis of our life. They make every effort to offer you magnificent storefronts, to finally live as if nothing had happened ”.
Deputy mayor of Dijon in charge of trade and crafts, Nadjoua Belhadef has also triggered the commitment of the Dijonnais de coeur, by expressing herself also concretely for the maintenance of relations between customers and traders: “Go to traders, develop the personal links you have with them. They are waiting for you, they have made an effort to participate in the end-of-year festivities. Be there for them and for you ”.
“Long live the Golden Fleece and my sentence is…”, said Denis Brogniart. All that was needed was to hear the many customers attending the event respond: “Irrevocable! “. Without forgetting a more local tradition, oh so respectable: the famous Burgundy ban.
A nod to the adventure of Kohnta, a thought Bertrand Kamal was thought for the late one, in the presence of his parents.
Several elected representatives of the territory were present at the meeting, obviously all masked and hydroalcoholic gel available.
Alix berthier
Photos: Alix Berthier