The African Brand Leadership Merit Awards is aimed at celebrating Leadership, Innovation and Creativity in Africa, the award has been hailed as one of the most credible brand recognition awards in Africa. Its independent and objective research into brand issues has gained the attention and respect of industry leaders in recent years.
In a similar development, Malta Guinness also won the Consumer Choice Award for First Choice and Most Beloved Malt Drink for 2021.
Brand Manager of the Non-Alcoholic Category, Guinness Nigeria, Ife Odedere, when he reacted to the acknowledgments he said “We are excited about these deserving awards, he reiterates that Malta Guinness is one of the best brands in Africa, which has enjoyed everyone for the last 3 decades. The awards provide the motivation needed to continue to nurture and excite our consumers with key innovations and commitments in the category.”
The Malta Guinness brand which is currently launching its “World of Good” campaign has been decorated with several other awards over the years, these awards continue to affirm the brand’s leadership in the market and innovations in within the Maltese category.
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