Microsoft announced this Thursday change in the leadership of the Portuguese subsidiary. As of January 1, 2022, Argentine manager Andres Ortolá will be the general director of Microsoft Portugal, while the current leader, Paula Panarra, assumes the role of global sales director for the retail and consumer goods area, with responsibilities worldwide.

In a statement, Microsoft clarifies that Ortolá, who has been in technology for twenty years, will lead Microsoft in Portugal, at a time when the organization already has more than 1,400 professionals in the country. The focus is on “supporting the business segment, the public sector and partners in their digital transformation processes, as well as on establishing new alliances and collaborations that help boost the areas of innovation and sustainability, but also increase confidence in the digital “

So far Andres Orotlá Director General of the Philippines. He joined Microsoft in 2000, working in the consulting, sales and marketing areas. It was also regional technology leader and regional business manager for global accounts for the Portuguese, Spanish, Italian and Greek markets, until he left for Quest Software, in Dubai. There, he led “a technology operation in the Middle East, which was followed by a stint at IBM, where he occupied loads such as software sales director and marketing director for the Middle East and Africa. He returned to Microsoft in 2014, passing through the business customers area and coming to lead the business segment in Singapore.

“I am very excited to be part of the Portuguese team and to continue the excellent work that has been developed so far”, says the new general director of Microsoft Portugal.

The bar is raised for Ortolá, according to Microsoft. “Under the leadership of Paula Panarra, Microsoft Portugal secures strategic alliances with large companies and public entities, eleven as initiatives of more than 3,700 national partners and put into motion projects with high social impact, such as Construindo o Futuro and Activa Portugal” .

In turn, Paula Panarra leaves Microsoft Portugal, which she has led since 2016, to be global sales director for the retail and consumer goods area. The Portuguese manager will be “responsible for the development of the Dynamics 365 and Power Platform business, in this sector, worldwide”.