Turismo de Portugal will provide support of three million euros in a Ryanair marketing campaign, to boost eight new routes for the international airline to Madeira. The decision was published this Monday, November 29, in Diário da República.
According to the Government decree, the support will be distributed over four years, in a period that starts in 2023. Turismo de Portugal may assume the charge of up to 755 thousand euros per year, between 2023 and 2026, for a total of three million euros. The amounts other than the main expenses in one year can be carried over to the following year and the diploma says that these charges will be covered by “own income”.
The joint campaign will be developed by Ryanair, following the installation of a company’s air base at Funchal Airport, and the Government believes it will help boost tourism and the region’s economy. “In the quarter of the year 2021, Portugal is already going through a phase of economic and tourism recovery, the fact that an airline Ryanair has decided to create a new air base in Portugal, at Funchal airport, will favor the improvement of connectivity to European destinations to the Madeira region, and in this way it will boost the regional economy and, consequently, with improvement in national results”, justifies the ordinance that defines the terms of support, signed by the secretaries of the State for Tourism and Budget, Rita Marques and Cláudia Joaquim.