Radio meets OOH: campaign for ORF Salzburg
Christian Salic (Agency Salic), Thomas Frauenschuh (Epamedia), Claudia Schneider, Wolfgang Zanon (Guten Morgen Team-Radio Salzburg) and Christoph Takacs (Regional Director ORF Salzburg) (from left)
Outdoor advertiser Epamedia implements a campaign by the Salić agency for ORF Radio Salzburg: The focus is on the Salzburg regions and the moderators: Claudia Schneider and Wolfgang Zanon.
GeAccording to the motto “wake up where you are at home”, the Salzburg ORF draws attention to the radio program “Guten Morgen Salzburg”. The OOH campaign includes separate subjects for each Salzburg district and can be seen on posters as well as analog and digital city light. In addition, poster dominance, in which several posters with ORF Radio Salzburg subjects are affixed next to one another, are used.