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Since September, we have been looking at how much basic food costs in the stores of Aldi and Lidl in many European countries, and the prices are higher or higher than in Hungary. These two discount chains are a good starting point for comparison because they are present in many countries and their product range is very similar. Many specifically the same private label products can be compared in two different countries.
By the way, our series started spontaneously when we published the first French comparison, we got a series of ideas and helpful inquiries about where it would be worthwhile to expand the data collection. Thus, with the help of readers and / or professional contributors, we compared a Romanian, a British, an Austrian and a Swiss, and one of our readers put together a Hungarian-Austrian-German drugstore project with a lot of work.
An essential feature of the series is that we work with the same methodology everywhere (details of which are available at the star*We record a specific price for each product, in kilograms, liters or, in the case of toilet paper, a sheet.
It always takes into account the cheapest version of the product currently available.
If the promotion is a product, the non-promotional price is taken into account so that a short-term but large-scale temporary price reduction does not cause large fluctuations in the monthly data.
We consider any price discrepancy as a promotion that the buyer can identify in the store. These are typically: 1) Label with a special offer 2) Label with a percentage discount 3) A label with a cheaper and higher price, even without the word “special” and / or percentage.
If only one price is shown on the label, it is irrelevant regardless of its color and shape whether the product is on sale and is therefore considered non-promotional.
The presentation is not taken into account in order to keep the specific price of the product comparable in the long run. Example: We buy one kilogram of a product each month at the lowest available unit price, even if that price is for a two-kilogram package. This ensures that if the one-pound package of the product is phased out and replaced by, for example, the 1.25-pound version, our comparison will be retrospectively correct.
Some knowledge is more accurately defined than others. For example, milks with different fat contents are considered a separate product, but no quality difference is made between potatoes or apples. For the latter, we believe that even more price-sensitive buyers will not see these products as not competing with each other.) and start from the same shopping list. (From the one we have been using for almost two years to monitor food prices in Hungary, this series won the Quality Journalism Award in October.)
When we visited Austria or the UK, one of our main findings was that it was very easy to find one where they were cheaper there than in Hungary. However, when we looked at our entire shopping list, that is, we actually looked at one big shopping at a time, according to our results, we paid more than foreign cash registers overall.
We only wrote it all down again now because
The situation is the same in Germany, only in a more spectacular way if possible.
Our shopping cart always needs to be slightly modified, adapted to the offer of the given country, so we are not talking about exactly (but almost) the same product range, but the results show that 7 out of 29 products were cheaper in Austria, 12 in Aldi and 12 in Lidl. States. in the kingdom there were already 14 out of 31 cheaper prices,
In Germany, however, we broke a record because we found 17 of the 33 discounters to be cheaper.
Our 33-item shopping list was as follows:
The specific prices were as follows on 29 October, using the standard methodology:
We collected the data with the help of one of our readers, Péter and Krisztián, who live in Germany.
By the way, it is clear from the numbers that there is hardly any difference between it and Lidl’s prices not only in Hungary (and Austria), but also in Germany. In many cases, a center costs the same for a product. On the other hand, the Hungarian comparison shows that meat and milk are much more expensive in Germany, but there is no other trend, nor can it be said that dairy products are generally more expensive, as they are cheaper than butter, cheese and curd. the cheapest in Hungary.
As a result of the above, vegetarians buy much cheaper abroad than here, potatoes, beets, apples, tomatoes, cucumbers, onions, but even oats are cheaper in Germany.
Bananas and oranges, which are certainly not grown locally here or there, are also cheaper in Germany, and we would think that this may be mainly due to differences in VAT. In Germany, the tax is 7 percent in most cases, and in Hungary, with 27 exceptions, how is the cost of a Spanish orange or a South American banana different? However, our suggestion is wrong, so the situation is certainly more complicated, because Germany is usually cheaper than Hungary in terms of net values excluding VAT – of the two imported fruits, only the Hungarian Lidl orange is cheaper than the German net discount prices.
What is more expensive in Germany, on the other hand, normally takes away the total cost of shopping. Our basket, compiled on a subjective basis, costs HUF 18,477 and HUF 18,440 in Aldi and Lidl, respectively, while in Hungary Aldi costs HUF 13,971 and Lidl HUF 13,646.
The German Aldi is 32 and the German 35 is more expensive than the Hungarian one.
If we want to get closer to the ordinary, we have to take out again the two valid net median wages (this is not an average, but the mean value from which there are the same number of elements up and down). Based on Eurostat data and Hungarian statistics, we estimate that at the time of the purchase, the net median wage in Hungary could be 220 thousand forints and the German one in the equivalent of 810 thousand forints. And based on that
our German takes 2.28 percent of the German salary, but the 6.28 percent of the Hungarian salary goes home.
With this, as in other Western European countries, we again come to the conclusion that
- surprisingly many goods are already cheaper in Germany,
- a big shopping is still much more expensive there,
- but this is only true in absolute terms, because due to the large differences in earnings, the burden on the Hungarian buyer is much three times higher.
The parts of the series so far:
Data World Aldi Food Lidl Germany Comparison Read more in this category