Kaufland Bulgaria starts offering a series of bread with live yeast. Three entirely new products will complement the portfolio of bakeries in the chain’s hypermarkets, initially in Sofia and Varna. Customers can now buy freshly baked wheat and multigrain bread with live yeast in different types of forms. In response to market trends and the needs of its customers, the chain introduces another novelty in its range – durum wheat bread, which is rich in nutrients, important for the well-being of the human body as proteins, minerals and antioxidants.
In order to guarantee high quality, before reaching the shelves in the hypermarkets of Kaufland Bulgaria, the new products go through serious research and testing. All types of bread with yeast are mixed with a selection of the best Bulgarian flours, ground in a stone mill. Only high-quality ingredients are used for their preparation, the natural yeast is obtained as a result of a long fermentation process, which takes 24 hours. Thus, the new items in the range of Kaufland Bulgaria are distinguished by authentic taste, vision and aroma.
Thanks to the live yeast with which the master bakers prepare the bread, it is distinguished by its airiness, specific taste and a number of benefits for the body. Natural yeast is a living culture in which lactic acid bacteria and wild yeast live in symbiosis. Yeast bread has a specific sour-sweet taste by using the fermented product, which naturally reduces gluten. To need clean water and quality flour without additives, a suitable vessel, patience and love.
By offering live yeast bread with an extended fermentation process of 24 hours, Kaufland once again proves its commitment to innovation in its product range. The enrichment of the range is another step in the consistent efforts of the company to meet the requirements and needs of consumers. By offering bread with live yeast, the chain meets the trends towards healthy eating and the demand for high quality products, at affordable prices. Providing a quality and diverse range at excellent prices is one of Kaufland’s most important customer promises. The retail chain has a portfolio of 20,000 items in its largest stores in the country.