Two Toulouse agronomists invented more “digestible” and “environmentally friendly” dog food. They launched a crowdfunding campaign on the internet to raise funds.
Léa Pitelet and Camille Coste, two young agricultural engineers graduated from Ensat (The National Agronomic School of Toulouse) aged 25 and 26, have decided to treat the meal of man’s best friend.
They have just created “Iago”, the first brand of dry dog food without industrial coating of fat or flavor enhancer.
“A product made in France, healthier and more digestible, to be embellished at mealtime with a mixture of vegetable oils adapted to the needs of each dog”, assures the two engineers who have launched a crowdfunding campaign on the Ulule internet platform.
“We have already raised 3,000 euros out of a total budget of 7,000 euros to market our brand,” says Léa Pitelet. The name “Iago”? It naturally imposed itself on Léa Pitelet who, in March 2020, looked into the death of her dog, baptized Iago, from an intestinal tumor.
“Industrial kibble can be harmful”
“I quickly discovered that the health problems of our faithful companions are very often linked to the contents of their bowl,” explains the young woman. The problem arises from the production process of the croquettes. They are coated with additives and industrial fats to improve their palatability and can be harmful to dogs ”.
Iago croquettes are designed to be environmentally friendly. “As agricultural engineers, it was non-negotiable for us to ensure responsible production. Our kibbles and oils are produced in France and the packaging is recyclable, ”they say.
The link on Ulule: https://fr.ulule.com/iago-le-repas-sain-pour-chiens/