First Loewe House in Portugal opens at Avenida da Liberdade – O Jornal Económico
The first Casa Loewe in Portugal was inaugurated. The store in Lisbon, measuring 400 m2, is located on the ground floor of a historic building on Avenida da Liberdade, the most luxurious avenue and main shopping destination. Award of the Portuguese capital.
The exterior, with its original façade and stone windows, has been fully restored and features a 75 m2 terrace. Led by creative director Jonathan Anderson, the Lisbon store’s design concept incorporates Loewe elements, while paying homage to the Portuguese city. Materials such as brass and concrete create a strong contrast with the bold central pillars, covered with ceramic tiles by Viúva Lamego, a small Portuguese company founded in 1849.
Contemporary furniture is present throughout the interior of the store, including handcrafted Abaca fiber rugs, such as iconic Utrecht armchairs and Steltman chairs by Gerrit Thomas Rietveld, and the Floating Stone table by Axel Vervoordt. Characteristic Loewe glass podiums filled with everyday objects are also incorporated throughout the space.
Casa Loewe Lisboa also presents a selection of works by international artists, including Forest (2019), an acrylic sculpture on paper.mache by Brazilian artist Erika Verzutti, practice often combines everyday objects, such as fruits and vegetables, with ceremonial forms.
Also on display are two works by the finalists of the Loewe Foundation Craft Prize 2019: a piece from the sculpture series Dichotomy (2019), by British artist Harry Morgan, which produces a special mention, and Collection of Contained Boxes (2018), a composition of three pieces by British artist Andrea Walsh. These pieces share space with Bowl (2014), a ceramic work by Japanese artist Takuro Kawata, and a series of oak vases carved by Jim Partridge and Liz Walmsley.
In terms of the brand’s offer, Casa Loewe Lisboa brings together the complete lines of ready-to-wear, leather goods, jewelry and accessories, for Men and Women.