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DENMARK

Stoff & Stil changes its name to Selfmade – Dagsavisen

Sugar Mizzy November 27, 2021

The Danish family company Stoff & Stil, which has been established in Norway for 30 years, changed its name to “Selfmade”. The first store out was Drammen.

– The next changes in our premises in Storgata in Oslo and the store at Alnabru. And then we roll out further in Trondheim, Stavanger, Bergen, Fredrikstad and Kristiansand in addition to the new year, says Lars Folkestad, general manager of Selfmade Norway.

General manager Lars Folkestad on the ladder after the center of Drammen was wrapped in colorful fabric in advance of the new opening of Selfmade. The advertising tune was well received by a curious audience. Annette Ljones-Sundfjord, store manager in Bergen in the middle, and Monica Dalen Krogstad on the right. (Pia Sønstrød)

Not just textile sales

Folkestad further says that every single store will celebrate the name change and that the new concept Selfmade will above all be a place for inspiration, creative joy and creativity.

– The name change is a tribute to the creativity and feeling of doing something yourself, says CEO Alexander Lerche in a press release.

It was 30 years ago at Peters Resthal was established in Kobbervikdalen in Drammen. After a few years, the name was changed to Stoff & Stil, and thus reached a third change.

It is the two sons Lerche in Denmark who have taken over the operation of the family company which is behind all the stores in Stoff & Stil / Selfmade.

[ Jenny Skavlan: – Jeg forstår at jeg har stor innflytelse ]

Homemade

Colorful, fabric-covered trees appeared along the river promenade in Drammen. And after a few days, it was told who was behind it and why. After 30 years in the same place, with a new name and new concept, Stogg & Stil changes its name to Selfmade. Drammen was the first store in Norway. (Pia Sønstrød)

Will increase creativity and creativity

– They no longer wanted to just sell textiles, but focus on the creative. They wanted to make the store a place where you can be an inspiration, says Lars Folkestad.

At the new opening of Selfmade in Drammen on Saturday, people could join the shop, sewing machines were located around different stations.

– We will continue to have workshops, in addition, people can come and borrow sewing machines – on site, informs Folkestad who also says that most customers who visit Selfmade, formerly Stoffer & Stil, spend on average from three hours in the store. .

[ Ane fant veien ut av spiseforstyrrelsen: – Jeg så alt jeg kunne gjøre med en frisk kropp ]

Homemade

Creativity is in focus when Selfmade launches its new profile. Here from the reopening in Drammen last weekend. (Private)

Facilitates a greener world

– Is the new Selfmade a contributor to increased sustainability, as you see it?

– Yes, we think so. Things you make yourself, preferably from garments you have lying around, contribute to and facilitate a greener world and less over-consumption, says Folkestad and adds; – In addition, it has been researched that you become happier by doing things yourself.

Folkestad believes that TV programs such as NRK’s ​​”Symesterskapet” contribute to this trend.

– People come in for larger or smaller projects, whether it is curtains or garments they have to make. We see, especially among young people, that it gives more status to use second hand even earlier – there are some nice and good values ​​with the youth, Folkestad points out.

[ Mons (5) har gått fra Oslo til Nordkapp: – Han var mest opptatt av vaffelen ]

Homemade

After 30 years in Norway, Stoff & Stil changes its name. (Private)

—

HOMEMADE

  • Danish family-owned company
  • Founded in 1980 by the couple Marianne and Peter Lerche as Peters Resthal in Herning in Denmark, where the couple sold fabric remnants from local textile manufacturers
  • Later, the company changed its name to STOFF & STIL and expanded to Norway, Sweden, Germany and other European countries.
  • Now the company has undergone a generational change and today suffered from the son Alexander and Michael Lerche
  • 30 stores in Denmark, Norway, Sweden and Germany
  • Online store in 13 European countries

—

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