The magic of Christmas travels to Greece in a Coca-Cola truck
This Christmas, Coca-Cola Introduces New Christmas CampaignThe True Magic of Christmas“, And in this context our country welcomes the emblematic her truck Coca Cola.
The impressive vehicle arrives in Greece on November 26, to begin his journey across the country. Starting in Ioannina and ending in Athens, the Coca-Cola truck will deliver true Christmas magic to 7 cities-stations in total, until December 31. Filled surprises and rich gifts, also invites us all to contribute to a good cause, saving and offering over 1,000,000 portions of food to those in need, through the non-profit organization “We can».
Starting in Ioannina, the iconic Coca-Cola truck will pass through its journey from Thessaloniki, Larissa, Patras, Kalamata and Corinth, sharing true Christmas magic everywhere, until it reaches its final destination, the Athens, on December 13.
For a few hours and on specific days, the impressive vehicle that walks the main streets of each city, and will attract them to locate and photograph, after uploading their photo to Instagram, with hashtag #realmagictourGR and tag @cocacolagreece, will have the opportunity to claim a travel gift voucher worth 500 euros.
For the remaining days and hours, the Coca-Cola truck will be parked in large supermarket stores in each city. Adhering to all health protocols and safety rules set by the competent authorities, without overcrowding, who will have the opportunity to see up close, and be photographed, this time for a good cause. Why, this year during the holidays, Coca-Cola joins forces with the organization “We can“, In order to save portions of food that would otherwise be lost, and to offer them to people in real need. So, he invites their food together to take a photo with the Christmas truck, and for every “k” that saves and will offer portions, aiming to exceed 1,000,000 servings, which will be available during the new year, through “We can”, to partner organizations throughout Greece, and more specifically in the 7 cities where you will see the emblematic truck.
The final destination of the Coca-Cola Christmas truck will be the mall Golden Hall in Athens, which will arrive on December 19, to stay until December 31. Throughout the Christmas season, Coca-Cola will host a number of surprises for the public, such as to be photographed together with the iconic vehicle in the photobooth and contribute to the goal of 1,000,000 servings of food, to write their wish for the new year for their fellow human beings in need and throw it in the Christmas mailbox, but also to buy gifts for their loved ones at Redwood–Kola Click–Above Store which will be located inside the mall.
This year, Coca-Cola’s Christmas surprises do not stop here, since the Redwood–Kola Application will wear his “festive”! Use it to enter the codes they will find on Coca-Cola packaging and earn unique gifts, which will bring even more magic to their Christmas table. Alternatively, they will have the opportunity to contribute to the good cause of offering portions of food through “We can”, donating their coins, with Coca-Cola doubling the value of each coin.
Finally, Coca-Cola will share even more, true Christmas magic, through Offer 500 Christmas Meals. On Christmas Day, the company offers 500 festive meals in partnership with Reception and Solidarity Center of the Municipality of Athens (KYADA), with the aim of offering Christmas warmth and a truly festive menu to our fellow citizens in need