The low-price chain Normal increased its profit by more than 70 percent – E24
The Norwegian retail trade’s growth winner increased turnover by more than NOK 369 million in 2021, compared with the previous year.
The Danish-owned low-price chain Normal has had an adventurous growth in Norway in recent years.
In 2021, they had revenues of 1.8 billion kroner, an increase of 25 percent compared to 2020. Normal financial year runs from 1 August to 31 July.
The revenue growth is explained by the company with a «a sharp increase in the number of stores». In Norway, they have reached 117 stores.
For the past five years, it has been Normal that has been the supreme growth winner in the Norwegian retail trade. According to Virke’s annual trading report, annual average revenue growth of 359 percent during the period.
The report, which was published in October, covers all chains that sell goods to Norwegians.
In addition to the increase in sales, Normal profit before tax strengthened from NOK 117 million in 2020, to NOK 202 million in 2021.
The store chain that opened its first store in Norway in 2017. Normally has been paid all the years since its inception in Norway.
Inquiry expects a continued increase in activity and earnings in the coming year, partly as a consequence of new store openings, the company writes in the annual accounts.
The Danish low-price chain had its start-up in Denmark in 2012, and has been profitable every single year since.
Norway was the first country outside Denmark Normal opened up in.
From the outside of the store, it may seem a little unclear what Normal is selling. If you take the trip in, you will see lots of hygiene products, household products, detergents, sweets, make-up and much more.
On their own website, they write that they “sell normal goods at abnormal prices”.
Today, they have more than 300 stores in Denmark, Norway, Sweden, the Netherlands, France and Finland.
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