Launched in Switzerland in 2020 where it received three innovation awards, the “Ranute” store was inaugurated on Saturday in Toulouse, 1, boulevard Duportal. Éléonore Arnaud, the founder, puts it bluntly: “This boutique is both feminist and ecological. She also wants to inform, advise on this moment which concerns all the same, approximately 2400 days in the life of a woman. Concerned about the subject, I find it very complicated to be guided on the purchase of panties or protections for example ”.

“You have to manage to talk about the rules as a simple headache”

In a bright space, customers jostle each other on this first day. Curious, they come to discover for her or their loved ones, these ruler panties, in lace or printed, these very humorous washable cotton towels and 100% local manufacture. Without forgetting the hypoallergenic silicone menstrual cup, which replaces the tampon: Such washable tampons without any trace of glyphosate. Here, we want to talk about rules without taboos and break this cliché of a delicate moment ”. In 2021, it is often still mothers who talk to their daughters about this period, passing each other “tips” to better cope with it, thus continuing advice sometimes from another age. Aline, retired, is a place to shop for her two young daughters, aged 21 and 29: “I was born in 1944 and at the time we still washed sanitary towels. Above all, it was important not to talk about this subject with the family, especially with men who were completely isolated. It was a woman’s problem. Point. Things have evolved of course, but not that much ”. Further along, Camille, 18, pushed open the door, intrigued: “I was curious to see what we were offering,” she assures us. I am not disappointed. There are really innovative articles. And then we can talk about everything. Apart from medical spaces, few places allow it ”.
A counter is also reserved for books, herbal teas to relieve painful stomachs, oils to spray on the pillow to soothe the nights. “A question that also recalls the precariousness of certain young women and the installation of automatic dispensers of hygienic protections in university housing estates and restaurants. The subject of rules has been released by the MeeToo movement and that is a good thing. You have to be able to talk about the rules as a simple headache “.

1, Bd Duportal in Toulouse, 0532592384 [email protected]