On the occasion of European Waste Reduction Week, E3D-Environnement and SICOVAL are launching a collective challenge with the citizens of 3 SICOVAL municipalities (Castanet-Tolosan, Auzeville-Tolosane and Montgiscard).

On the occasion of the SERD, from 20 to 28 November 2021, E3D-Environnement – SME specializing in supporting behavior changes in the fields of sustainable development – is launching a collective challenge to the inhabitants of SICOVAL to achieve all together to reduce its waste which accumulates even more during the holiday season. Indeed, according to Citeo, the eco-organization specializing in the recycling of household packaging and graphic papers, the volume of waste increased by 20% at Christmas time. To avoid it, E3D-Environment therefore offers citizens small actions that will reduce this figure and therefore have a positive impact on the planet! Since October 2020, the SME has been supporting Sicoval, which seeks to reduce the tonnage of waste on its territory and improve the quality of sorting. An experimental approach has been launched in several neighborhoods where at least 60% of the inhabitants have been received.

The objective of E3D-Environnement’s expertise is to:

– understand how to encourage its inhabitants to better waste management,
– create local initiatives to improve waste sorting,
– make the incentive fee acceptable and normal in the eyes of the inhabitants,
– identify the most effective experimental protocol in terms of behavior changes for operation with the incentive fee, and more generally to support the ecological transition of households.

»We have been working with SICOVAL plus for a year to help households reduce their waste, and it is a great success! 70% of the inhabitants supported during the operation are now careful to reduce their waste. And nearly one inhabitant in two got started thanks to the operation! With the approach of the end of year celebrations and on the occasion of the SERD we have decided to launch this challenge which can make it possible, at its scale, to have an impact on the production of accentuated waste during the holidays! With these gestures, it’s a new way that is both easy and fun to adopt new habits ” explains Lionel Rodrigues – Doctor in social psychology, E3D-Environment.

How to meet this collective challenge?

Sicoval and E3D Environnement have targeted the end-of-year celebrations, which fall 1 month after the SERD. New eco-friendly actions are offered to residents. They agree in particular to:

– Make at least one second-hand Christmas present (mottled, exchanged with a neighbor);
– Buy dematerialized gifts (cinema tickets, concerts, shows);
– Wrap their gifts with eco-responsible packaging: redecorate a cardboard box (a shoe box for example), old jeans (it’s trendy!) Or be inspired by Furoshiki (Japanese wrapping technique with fabric );
– Make a home decoration (wooden tree, painted glass yoghurt pot to put candles …)

Reducing waste: an absolute priority to protect the planet

In 40 years, the amount of waste generated by each French person has doubled. 1 person produces on average 590kg of household and similar waste per year in France, and 509kg of household and similar waste per year for Sicoval.
E3D-Environnement supports metropolises but also private actors to put in place environmental and social policies to support the French in adopting small actions that have big consequences.

About E3D-Environnement

Created in 2009, E3D-Environnement mainly supports local authorities, in their desire to trigger large-scale changes in the behavior of populations to move towards more eco-responsibilities by providing them with reflection, coaching and a planned strategy. Thanks to an unprecedented eco-citizen device, called GD6DTM, which allows individualized support to a large number of inhabitants and at a controlled cost, E3D-Environnement demonstrates to inhabitants that everyone, on their own scale, can act on their immediate environment and that their contribution achieves concrete results. Implemented directly by E3D-Environnement or by community officials, this system places people at the heart of the process. The French SME brings its expertise to large metropolises in France (Paris, Grand Lyon Métropole, Montpellier Méditerranée Métropole, Rouen Normandy, Rennes, etc.) and in Europe (Belgium, Italy, Poland, Spain). More than 300,000 people have been using the device for 7 years now in France, Europe and the Maghreb countries. In 2021, E3D-Environnement was selected in the Citizenship category as one of the 700 companies with a positive impact on the economy, society and the environment as part of the 1st Mapping of French impact startups organized by BPIFRANCE LE HUB and Digital France.