Zurich: Highsnobiety opens concept store at the airport
The Highsnobiety Concept Store “Gatezero” has been opened at Zurich Airport. Offers will be a changing range of luxury brands.
editorial staff
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November 18, 2021
The Highsnobiety Concept Store “Gatezero” occupies 120 square meters in the Airside Center of Zurich Airport. A curated range of international brands in the product categories prt-à-porter, shoes, watches, jewelry, eyewear and care products will be offered there over a period of six months. Acne Studios, Advisory Board Crystals, Gucci, IWC, Loewe, MediCom Toy, On Running, Salomon, Sigg and Saint Laurent brands are represented. In addition, limited editions and the Highsnobiety Private Label Collection will be available.
A special feature of the Gatezero is that the retail space is being used with constantly changing brand activations and experimental space expansions, reports Zurich Airport. The concept store should be a platform in which travelers can discover brands and products in an exciting environment, this is also supported by the open and raw aesthetics of the store.
As Heidi Köpple, Head of Commercial Centers Flughafen Zürich AG, says, the Highsnobiety project and Zurich Airport are very dear to the heart and have therefore been further developed and promoted despite the pandemic. (Ah)
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