Samsung opens pop-up store in Zurich
The Korean electronics manufacturer has opened its first pop-up store in Zurich. Visitors can explore the “fold-up store” from November 12th to January 31st in Jelmoli on Zurich’s Bahnhofstrasse. The focus of attention is the new generation of foldable smartphones, explains Samsung in a press release. Both the Galaxy Z Fold3 and the Galaxy Z Flip3 would be available for customers to get to know.
“In our ‘The Fold-Up-Store’ visitors immerse themselves in the ‘foldable’ world of Samsung and experience our foldable smartphones and everyday objects that have never been seen in this form before,” says Dario Casari, Country Manager at Samsung Switzerland .
In addition to the foldable smartphones, Samsung will also be presenting accessories and wearable devices. According to the announcement, this includes the Galaxy Buds2 headphones and the Galaxy Watch4 smartwatch.
Samsung chose Jelmoli as a partner because the company has a style and trend-conscious clientele. The store also fits exactly into the “trendy concept”.
If you can do without the folding function on your smartphone, you might like the Motorola Edge 20 Pro. You can find the report on the hands-on here.